The Difference Between Working As An In-House vs Remote Copywriter
In-house Copywriters works in offices
Remote Copywriters work anywhere they want
In-house Copywriters tend to work at advertising agencies OR for companies that are heavily into direct response (DR) marketing
The copy you write at an agency is generally NOT direct response
It’s “brand” copywriting
Nobody at ad agencies calls it that, though
They just call it copywriting (CW)
I suspect most ad agency employees don’t even know what DR is
I worked at several agencies over 5 years and I remember hearing the words “Direct response” once
The kind of copywriting created at agencies is what you see on billboards, subway ads, magazines, TV commercials, etc and hear on radio commercials, etc