Two of the BEST audience-builders on Twitter:

@APompliano
@david_perell

In a recent interview, Pomp shared how he grew his media empire platform-by-platform...

Including his EMAIL MARKETING strategy.

Here are my 5 favorite takeaways...

👇THREAD...
#1 — SET A CONSISTENT SCHEDULE
Whether it’s once a week or every day…

Pick a frequency…

And STICK to it.

Readers like consistency…

And it’s easier to create when you have a set schedule.
#2 — BUILD YOUR FREE LIST, FIRST
Don’t jump straight into a paid newsletter

Instead, start with a free email list

Use it to build a relationship with your readers…

And help them see the quality of your emails

THEN you can upsell them
#3 — FIND LIKE-MINDED PEOPLE
Connect with creators who have similar followings

You can partner…

Promote each other…

And expand your audiences

@david_perell and @fortelabs are an example of two creators doing cool projects together with similar audiences
#4 — PROMOTE IN ADVANCE
You should promote your email list constantly…

And use social media to build your list

BEFORE you publish, tell your followers to sign up (and tease the topic)

AFTER you publish, tell them to join for more of the same kind of content
#5 — USE EMAIL AS A DISTRIBUTION CHANNEL
At the end of his free newsletter, Pomp will mention his sponsors + latest podcast

And he'll promote his paid newsletter

You can also Like, Comment on or Share his email

This drives engagement and virality to further grow his audience Image
📈 FOR MORE TIPS ON AUDIENCE GROWTH

Follow...

@APompliano
@david_perell

You can also click below to watch the full interview

Anthony Pompliano & David Perell: Growing Your Audience

If you liked this thread, you might enjoy my email newsletter

I send 5-6 emails a week that break down what's working RIGHT NOW in email marketing

Join here 👇

dennisdemori.com/newsletter/

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More from @DennisDemori

28 May 20
An Introduction To Broadcast Emails [5 Popular Types]

Broadcast emails = Manual, one-time emails you send to a group of subscribers in your contact list

You can send them once a year or multiple times a day

Common Mistakes:
√ Inconsistent
√ Infrequent
√ No strategy

Cont..
1. Weekly Newsletters

I think of newsletters like online magazines

My Sunday newsletter tends to go deep on one specific topic

e.g. Ascension ladders, choosing a niche, etc

@jamesclear has a great "round-up" style that touches on different ideas in a single email
2. Promotions

The main purpose of these emails is to SELL

This is what people usually think of when they hear about Daily Emails

You can promote the same offer all week, an affiliate offer, run a 24-hour flash sale, coaching spots, etc
Read 7 tweets
23 Mar 20
💪FIT BROS

Let's talk about your OFFERS

I know a few people on Twitter have offered bodyweight or minimalist programs

Does that mean bodyweight or minimalist programs are "saturated?"

Does that mean you can't offer them too?

Fuck no!

You just need to be creative

THREAD👇
You can position your offers 100 different ways:

- Bodyweight training for men
- Bodyweight training for women

- Bodyweight training for men over 40
- Bodyweight training for chubby girls

- Bodyweight training for tall men
- Bodyweight training for skinny fat hard gainers...
- Minimalist training for teens
- Suspension and band training for seniors

- Conditioning programs for athletes
- 3, 4, 5, 6 or 7-day minimalist training splits

- Two a days
- 30, 60 or 90 day programs w/ progressive overload
Read 8 tweets
7 Feb 20
3 Underrated Email Sequences You Can Use In Your Business

1. Welcome
2. Evergreen
3. Win-back

#1 — Welcome
The first set of emails new subscribers get when they join your email list

Common Mistakes:
- Only one email
- Doesn't sell anything
- Doesn't tell your story
#2 — Evergreen
Use this to sell old products that were never sold again post-launch

Common Mistakes:
- Not pre-selling
- Not creating urgency
- Treating it like a boring product instead of something new and exciting
#3 — Win-back
aka Re-engagement

Your priority should be RETAINING past customers and clients — not chasing NEW business

Common Mistakes:
- Waiting too long to follow up
- Not offering an incentive to stay
- Treating them like non-buyers

So show your past customers some love
Read 4 tweets
23 Mar 19
The Difference Between Working As An In-House vs Remote Copywriter

In-house Copywriters works in offices
Remote Copywriters work anywhere they want

In-house Copywriters tend to work at advertising agencies OR for companies that are heavily into direct response (DR) marketing
The copy you write at an agency is generally NOT direct response

It’s “brand” copywriting

Nobody at ad agencies calls it that, though

They just call it copywriting (CW)

I suspect most ad agency employees don’t even know what DR is
I worked at several agencies over 5 years and I remember hearing the words “Direct response” once

The kind of copywriting created at agencies is what you see on billboards, subway ads, magazines, TV commercials, etc and hear on radio commercials, etc

Here are some examples:
Read 15 tweets
10 Mar 19
Are attention spans getting shorter?

Between texts, tweets + memes it might seem like it, but...

People still read 300-page books

People still watch 2-hour movies

People still listen to 3-hour Joe Rogan podcasts

Why?

Because people are HUNGRY for amazing, in-depth content
Social media has brought us together only to make us feel disconnected

People are craving real SUBSTANCE that goes beyond surface-level connections

That's why I decided to create an ongoing interview series with successful entrepreneurs
This is an opportunity for you to hear their stories...

Not only their highs, but their lows:

> Their fears
> Their failures
> Their regrets

And how they've survived and thrived when it could've been easier to throw in the towel
Read 6 tweets
10 Feb 19
One of the best things about living abroad almost non-stop for the past year is you give less fucks

- AOC becomes President? Don't care

- Somebody talks shit to me online? Don't care

- Virus turns people in Wisconsin into zombies? Don't care
Let's keep going since some people will see this as apathetic or nihilist

Nope - complete opposite

Because it's given me tunnel vision to focus on the things I DO care about

- Talking to my family every day
- Growing my business
- Interacting with you guys
- Fitness goals etc
Living abroad has helped me separate the signal from the noise

A lot of the things you *think* are important in your little corner of the world aren't important at all

You just think they are because you're so close to them

I guess I'm practicing "selective detachment"
Read 4 tweets

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