Twilio has rocketed to a $60B market cap -- up from $3B just after its IPO!
It's also blown past $2B in ARR, still growing 52% YoY!
5 Interesting Learnings both today, and as it just crossed its first $1B in ARR:
#1. Big customers dropped as a % of revenue.
A bit different than many of us, but Twilio’s Top 10 customer concentration risk has faded since Uber.
At IPO its Top Customers were just 13% of total revenue, from 17% the prior year
#2. Dollar-based net retention is still the key to almost all the winners in SaaS and still remains at 137% at $2B+ ARR!
Even at > $2B in ARR, NRR is still ~140% and hasn't declined.
The "gift" in recurring revenue that keeps giving -- if you do it right
#3. About $250,000 revenue per employee at IPO.
This is pretty consistent with other Cloud and SaaS leaders.
#4. Gross margins remain at 59%.
Yes, Twilio is a service with real telecommunications costs. But it’s managed to keep its margins high enough to “still” be a software company at almost 60%.
#5. The average customer account pays about $10,000 or so a year.
Twilio has 208,000 customers now comprising that $2B in ARR, so the average customer only pays about $10,000 or so.
So you really can grow huge customers from acorns.
A bit more on how Twilio looked at $1B in ARR here:
We all love Atlassian ... the $60B SaaS leader that came out of Australia, not SF ... with 2 co-CEOs ... that was basically bootstrapped ... that spends its $$$ on R&D, not sales
Atlassian has now crossed $2B in ARR
5 Interesting Learnings about where Atlassian is now:
#1. SEO, brand and content continue to work at scale.
Atlassian had 21m unique viewers to its website last year, up 30% year-over-year.
A vivid reminder that investments in content and brand pay dividends … forever.
#2. It’s never too late to add a Free edition -- if it's great
Atlassian was relatively late to adding free editions for some of its products, starting in March 2020 (!). But it’s working now. Sign-ups tripled
Atlassian sees Free as key engine of growth for the next decade
I really don’t care at all losing all my money on any investment
So long as
The founders truly gave it all
Never quit
Didn’t just do it “on their terms”
Went wherever customers took them
Never left a lead on the table
Never stopped recruiting
Spent it like it was their money
Actually I’ve never lost money when this was all true
Where I’ve lost money:
- Founders burned money just to hit the plan
- Founders fired people they shouldn’t have
- Founders argued among themselves
- Founders blamed others
- Founders thought money would solve their problems
Where I’ve had a mediocre outcome:
- Founders didn’t want to go enterprise when customers did
- Founders didn’t drive down churn
- Founders didn’t talk to customers every single week
- Founders didn’t recruit VPs after $2m-$3m ARR
- Founders too arrogant in fundraising