How writing every day for the month of January is changing me.

-A Thread-
Back in December I looked at my website and was disgusted.

I hadn't published anything since September.

I needed a wake-up call and a challenge.
It's easy to say I'll do it tomorrow...

until you put it out on Twitter that you will publish every day.

Then it's a forcing mechanism.
The first few days are exciting.

The next few days you need that forcing mechanism of pressure from the outside world.
But then something interesting happens and this is where the change really shows up.

It becomes part of the day that you look forward to.

I enjoy setting aside an hour each day to sit down and write.
It also becomes clear that ideas are everywhere.

Whereas it's tough to think of ideas at the beginning, all of a sudden you go from scarcity to abundance.
People start reacting to your work too.

Different people for different articles.

But DMs and emails start coming.
The steady production lets me reach different people.

It lets me build in public which I believe in.

I get to walk the walk instead of just saying to build in public.
Because Twitter is great, but tweets fade.

I recently googled myself.

I own my name.

It's every result on page 1.
So I learned how to write more frequently.

Connect with more people.

And own my name.

That's how writing every day in January has changed me.

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More from @RobbieCrab

13 Jan
Want to create an online course?

Here's a quick thread on how I created a course that would ultimately be acquired by @beondeck

-A thread-
I had 2 built-in advantages

1. Teaching a course requires public speaking and lucky for me, I was very comfortable doing this since I was teaching public speaking and am a trial lawyer.

2. I had been teaching at SMU Law School for 3 years.
If you're creating a course find a way to play to your strengths.

I did a lot more office hours, live sessions, and demonstrations because that's what I'm comfortable and good at.

Each creator has strengths. Use them.
Read 14 tweets
4 Jan
How building in public led to Performative Speaking's acquisition by @beondeck.

-A thread-
In May I really started following @jackbutcher and @visualizevalue.

His philosophy is to build in public.

He puts his work out there, he puts his ideas out there, and he even puts the results out there.

I wanted to do the same thing.
In July I found @david_perell who believes that online writing is the greatest serendipity vehicle.

Part of his course in Write of Passage is to build a website and build a newsletter.

Then distribute your work on both.

I listened.
Read 11 tweets
10 Nov 20
You always need a hook for any speech, pitch, or talk.

Here are a few simple ways to think about it.

-A short thread-
1. Make it a question

You can make them vague or specific.

"Why are you here?"

"What's the purpose?"

"You know that feeling?"
2. Make it a quote

These can be quotes from outside sources or the topic your speaking on.

In a trial, you can use quotes from the actual witnesses.

With outside sources, they can come from anywhere.

"Joy cometh in the morning"

"We will fight"

"Strength and honor"
Read 6 tweets
14 Oct 20
Strategy of a Speaker

There are two parts to developing any great speaker.

The first and most critical is learning strategy.

-A thread-
Step 1

Answer this question

What do you want the audience to feel?

Think about JFK and how he said America would go to the moon.

The goal for audience...inspiration and hope for America’s destiny.
Step 2

Answer this question

When have you felt that emotion?

Find a source of inspiration from your own life.

An experience, memory, or even a piece of pop culture that you can draw on.
Read 8 tweets
18 Sep 20
How @visualizevalue cost me $300 and brought a 100x ROI.

-A short thread

For the latest course that gives the playbook from @jackbutcher, purchase here:

gumroad.com/a/933950579/mV…
I purchased Design Fundamentals on May 24

$99

Am I a designer?

Only with my words.

But I learned Jack's process, thinking, and principles.

He calls it "Designing a Content System"

I used this idea when I began creating videos.
My content system is the following:

Center of the video, blurred out edges, and spotlight on me

No preparation, no edits, no redos, and done in 1 take

It becomes predictable and recognizable.

It's also both hard and simple.
Read 14 tweets
11 Jul 20
Social Capital - A Thread

@jackbutcher put out a brilliant video on this topic yesterday. Here are my key takeaways after the video:

1/ Audience and Assets

The relationship between these two things is the cornerstone of social capital.

Social capital is the ability to create overlaps.
2/ Example

@david_perell built an audience of people interested in learning how to write.

Audience as an asset-specific to writing.

An asset is a resource that can be built that benefits directly from continuing to grow the audience.
Read 8 tweets

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