) that are now pushing a #plantbased food system are forces that operate symbiotically within the bulwark of neoliberal capitalism.
The latter is constituted of such (overlapping) power centers as @TrilateralNA, @GroupofThirty, @CFR_org & @wef. These think tanks represent the strategic-planning & consensus-forming centers of the #plutocracy (aka, the 'transnational capitalist class').
We should not be surprised, or dismiss it as 'conspiracy', when the obvious appears to us: those players that are having the intention to modulate world markets are also keen on shaping the food system.
The interconnection of corporate executives & globalist bureaucrats facilitates the creation of policy frameworks favourable to a #GreatFoodTransformation, without which supply-&-demand mechanisms would be insufficient.
To do so, strategic leverage over global discourse is readily available via a few consolidated mass media giants, tightly connected to the power centres that matter.
Take @CFR_org: representing transnational industry & banking, & counting governmental & geopolitical top officials among its members, it's core mission is to strategically map out new directions for its members in a rapidly changing context of capitalist globalization.
Although CFR does not have a direct focus on the food chain, it is indirectly involved with the #GreatFoodTransformation through its closest allies (e.g., @BlackRock [see
The @WEF, in turn, is a transnational organization of corporate, political, intellectual, & civil society leaders, with a 'Foundation Membership' limited to 1,000 of the foremost global corporations. It's interest in the food system is strong. www3.weforum.org/docs/White_Pap…
WEF's buzzword communication has been described as an attempt to put 'progressive gloss on the neoliberal world of austerity, exploitation, dispossession, & destruction imposed by the globalized capitalist class on the people & ecologies of our planet' jstor.org/stable/j.ctt15…
The @wef is very closely affiliated with @CFR_org (many of its corporate Strategic Partners are also corporate members of the CFR, many CFR members have had an important role within the WEF).
EAT (the creator of the #PlanetaryHealthDiet) is even a self-declared "Davos for food" & its founder (G. Stordalen) was appointed as a Young Global Leader by the WEF in 2015. forbes.com/sites/eveturow…
The #vegan option promises a new market horizon to a corporate system in need of expansion. In addition to novel product lines developed by transnational companies, business operations are launched as ambitious tech #startups.
#SiliconValley & other large investors are attracted in support of a model that will activate supply chains, market speculations, & trade wars over what are expected to be the resources of the future.
Financial #speculation has become key to overcome the stagnation tendencies of global markets. Global money management can be narrowed down to some 17 financial giants, collectively managing >$40 trillion in a self-invested network of interlocking capital.
Food producers look back at decades of successful marketing, no matter if "animal-" or "plant-" based. In contrast to the past, transnational food corporations are now actively supporting anti-livestock messages. WHY?
In support of its near-vegetarian #GreatFoodTransformation, the EAT foundation has set up a formal partnership (FReSH) with the World Business Council on Sustainable Development (@WBCSD), an industry platform of which the President is also a member of EAT's advisory board.
Within FReSH, affiliated food multinationals have explicitly promoted a '#plantbased' transition, sometimes with strong anti-meat overtones. fortune.com/2019/11/19/nes…