🚨ANN: We have a new launch with @ObserverEffect - "Reverse Engineered" - a interview/docu Youtube series with leading founders.
Who better to start with than Instagram's co-founder Mike Krieger. Full vid with @mikeyk here >>
(remember to subscribe!)
Some highlights:
@mikeyk shows us Instagram's original never-before-seen business plan.
One of the early secrets to what got them to break out - their background uploading that made photo upload look instantaneous.
On the first days after launch - and how a lot of things broke. And my favorite - when they got a sense of things working.
We covered their major launches and some controversial decisions. Here's my favorite: ranked feed (full version in the Youtube video)
On what makes a social network
And much much more. We are also going to try out a fun experiment where Mike answers some questions we pick out from the Youtube comments so drop in questions there.
Finally - do email/let me know thoughts and comments. We have more coming and I'm excited to see how this evolves.
And don't forget to subscribe to the channel (need to get a brand new channel some love!). Subscribe here-> youtube.com/channel/UCcmLZ…
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🚨 🚨 🚨 NEW OBSERVER EFFECT: It's my pleasure to publish this amazing, wide-ranging conversation with @tobi founder and CEO of @Shopify. We touched on dozens of topics from Shopify, gaming, culture to family. Link and some of the many highlights below 👇
On scheduled meetings, themes and green-pathing. Highly encourage reading this section in full (including where Tobi deletes all recurring meetings at Shopify!).
On enneagrams and being a comprehensivist (and hopefully this interview is comprehensive! 🙂)
Some folks who I appreciate/admire/a little bit jealous of/learn from for their skills online. Also, just fun people to follow.
If you’re getting into creating content online, you can learn from all of these folks. 👇
1. @APompliano and @JoePompliano. Everyone knows “bitcoin never sleeps” Pomp but Joe has gone from 0 to 77k followers in a few short months. They’re the Hemsworths of social media ( and have more brothers waiting!)
2. @abarrallen has gone from Uber exec to co-founder of Fast and you’ll learn a ton on how to do consistent/simple branding by reading her tweets. Fast!
I rarely get into FB related kerfuffles but as an ex-FB ads person I found this annoying as this is FB trying to do exactly what everyone has been urging them to do ever since CA in protecting user trust.
User consent is meaningless here as you can’t consent for your friends.
1. A browser plugin has access to all of your friends data who never consented to this.
2. Even if limited to ads ( a huge IF), ads also have embedded social data from friends which doesn’t belong to you
The broader theme which is frustrating: FB is doing the right thing here to protect their users both from a trust POV and from a legal POV ( allowing this probably violates their consent decree) - all the things people have been pushing them to do!
A KPI I would love to set for every CTO/CPO at a media org: reduce login-walls for existing subscribers. Every successful password entry should be a negative signal.
If I’m a subscriber, ideally shouldn’t hit a login wall on the same device ever.
Lots of little things that can easily fix a lot of my frustrations 1. auto-login from email newsletter. 2. Email me login link which auto redirects to logged-in article. 3. If coming from a known IP, assume I’m a subscriber first. Don’t make me search for a tiny “sign in” link.
4. Loosen the limits of max # of sessions per account. Account for phone/tablet/desktop/multiple browser cookie sandboxes
5. Easy ways to tie together account number/email/physical address if you have print version (looking at you FT).
Thanks to popular demand yesterday, I put up a page that will collect some good content on business strategy especially as it applies to tech. sriramk.com/strategy
It's work in progress so a) be patient b) send me stuff c) I'm trying to be specific to technology so avoiding most of business strategy lore d)picking things that have personally resonated with me.
Two schools of thought in tech strategy I think are fundamentally new, as impactful as ‘crossing the chasm’ or ‘Porter’s six forces’ and will probably be taught in B-schools in future.