A few quick thoughts on $SFIX none of which are comments about the share's recent & rapid rise in value. My interest in the business is really what it can do over the very long haul.
Stitch Fix has one very critical element that I believe is very important to the size of the market it can ultimately address: Stitch Fix is less of a brand than it is a service.
Stitch Fix’s brand is more closely aligned with the utility of its service, rather than a particular demographic, format, or style, essentially allowing the company to sell anything to anyone, no matter the zip/post code.
By not being boxed in - pun intended - to a particular age group or sex, Stitch Fix is far less susceptible to swings in style than many ecommerce operations. The type of units that it can successfully sell will be able to vary more dramatically than most peers.
This has occurred fairly seamlessly already as WFH created demand for very different types of units year over year.
From a consumer's point of view, Stitch Fix's service is decidedly low on technology and ultimately replicates the tried-and-true process of trying on clothes for potential purchase.
Dramatically streamlining this process for consumers *is* the brand more than anything else which ultimately elongates the addressable market far more than would be natural for most apparel sellers.
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