8 marketing lessons from The BeyoncΓ© of Marketing, @JunaeBrown that you should save.

1/ Dont talk at your audience. Talk with them.

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There isn’t any other way to market than to market authentically.

Not if you want to connect.Not if you want it to translate. Not if you want it to last.

You have to start there.
3/ Millennials will pull cards. But Gen Z will pull cards and stand on them.
4/ People buy from people that they like.

And they like people that they can trust
5/ Branding is storytelling.
6/ Content is necessity. Its not an extra.
7/ You can create the best carnival out there.

But if the carnival doesn’t have any games your audience wants to play.

They will walk right by the carnival.
8/ Play the long game with authenticity.
9/ Good content is not tip-top quality.

It doesn't need a big budget.

It doesn’t need to be visual either.

Good content is content that translates and consistent.
If you want to listen to @JunaeBrown share marketing lessons that every marketer should hear.

Check out her lastest podcast episode here: spoti.fi/2LT8fA7

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More from @Dmurr68

27 Jan
13 social media lessons from social media experts

1/ The best brands on social media don’t sell their product, they give you a reason to follow. - @mkobach

[THREAD]

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The best social media managers are the ones who will tell you that social media is not the solution to every marketing problem. - @jsstansel
idk which executive or senior level marketer needs to hear this but every social media post doesn’t need a cta. - @jaydeipowell
Read 6 tweets
24 Jan
14 copywriting tips from copywriting legends

1/ Copy is a direct conversation with the consumer.
– Shirley Polykoff
The way to deduce what people want to buy is to simply observe what they DO buy!
– Gary Halbert
3/ Consumers do not buy products. They buy product benefits.
– David Ogilvy
Read 15 tweets
24 Jan
How to grow your LinkedIn audience from 3k --> 25k in 8 months

Below are 6 insights that you can steal today

[THREAD]

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B+ Content with A+ Consistency

Your content needs to entertain, educate or inform your audience.

But really matters is that you consistently show up for your audience. (4x a week min)
Comments are gold

- You commenting on other posts in your niche
- You read comments on other posts in your niche
- You engage with comments on your posts

Not only will this help you build community. It will give you valuable insights on what you should post.
Read 8 tweets
22 Jan
12 must-read tweets from marketers this week in a thread

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[Thread]
Read 13 tweets
14 Jan
13 copywriting tips and tricks from the pros.

1. β€œMake it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
Copywriting 101.

βˆ™ Add social proof.
βˆ™ Speak to pain, not pleasure.
βˆ™ Acknowledge common objections.
βˆ™ Create scarcity.
βˆ™ Write like your customers talk.
βˆ™ Use specifics.

My favorite rule: An ounce of emotion is worth a pound of evidence.

- @david_perell
3. @davegerhardt's 5 copywriting rules: Image
Read 13 tweets
7 Jan
In 7 months on LinkedIn I grew by:

- 19,432 followers
- 8,123,212 post impressions

Here's what I learned.

[Thread]

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1/ Consistency beats brilliance.

If you post everyday, you start becoming top of mind and top of people's feeds.

And you build the muscle of writing content.
2/ Reverse engineer what the best do.

You don't need to reinvent the wheel. Just innovate on it.

- Bookmark 10 big content creators in your niche
- Study their posts and activity
- Read the comments on their posts
Read 12 tweets

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