If you had to bet a million bucks on a student achieving the outcome you're promising in your online course…
What criteria would you be looking for in that student to make sure you're not losing your money?
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Here's why you should be asking yourself this question:
Fact is, your online course can't generate results for everyone. Pretending it does would be misleading.
Some people just haven't reached the right stage in their life yet to benefit from your course.
Admitting them as students can earn you more $$$ in the short-term but can set them up for failure.
When you draw a clear line on who will benefit most from your program, you'll cut off some people.
But it will also allow you to double down on your ideal students.
One exercise to identify who's the perfect fit for your program is the above mentioned Million Dollar Bet (invented by fellow copywriter Ry Schwartz).
It forces you to consider who you'd bet on if real money was involved.
Questions to ask yourself about your ideal students:
What have they already tried/failed at?
What have they already accomplished?
What are they currently doing to demonstrate their commitment to succeeding?
What else are they doing that gives you confidence in their success?
Weaving the answers into your emails and sales page will increase your chances of attracting the right people who are poised to become successful case studies and raving fans of your course.
Time to reflect on the first cohort of Minimum Viable Video 🚀 with @cahouser.
In true “building in public” fashion, we’re sharing our “post-mortem” covering
- what went well
- what could have been better
- what we are changing for the next cohort
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What went well?
Students improved their skills and abilities around video on average by a mindblowing 102%!!
Students filmed and published LOTS OF videos:
We’ve been preaching that quantity leads to quality.
It’s great to see that our students took this to heart and filmed in total 620 videos, out of which 352 were published.
8 lessons learned from week 2 of Performative Speaking with @RobbieCrab.
A thread about storytelling 👇
Your own life is like a movie you're watching 365 days a year. It might not seem special or interesting to you. But others are watching it for the first time.
You always have a story to tell!
5 elements of a great story:
- Characters: Who's involved?
- Environment: Set the mood, e.g. day vs. night
- Conflict: What's at stake?
- Relationships: How do the characters relate to one another? The environment? The conflict?
- Resolution: Have a punchline. Then stop.
1. Big Picture/ Excitement: Start with the 10k feet view of the journey you’re on together, remind them what the ultimate goal is, create excitement for what’s to come
2. Discussion/ Breakout Rooms: Get everyone engaged by asking questions and starting a discussion around the main topic of the session, helps to warm people up
In the last 2 years, I’ve gone through 8 online courses but completed only two: WoP by @David_perell and BASB by @fortelabs. What makes them different and what can other course creators learn? Here are 11 components for creating a next-level online learning experience:
1. Onboarding: Before the course starts, let students reflect on their intention and goals. Measure their current state to show them where they are now. Then measure again at the end to show progress.
2. Community: Provide a space for students to connect and interact, like Slack or Circle. They can learn from each other and create the bonds that used to be reserved for in-person classes.