Thread by @AdsAlchemist

Struggling to scale your ads?

For the majority of you, the issue is YOU.

Let me explain 👇

** Scaling Thread **

It's a tale as old as time.

You find your winning ad and fall in love.

And become complacent now that performance is solid.

Then the laziness kicks in until performance starts to drop slightly.

So, you try to make little edits to the ad in hopes of getting performance back.

A temporary fix at best.

Performance will continue to decline week over week until it takes a big'ole nose dive.

We've all been there. It sucks.

But it's easily avoidable.

You just can't become complacent once performance is good.

You have to continue testing new things.

The way I prefer to do it, is through a testing campaign.

It's simply a campaign exclusively for testing.

Once I find a winning ad, I'll duplicate the ad(s) into my core campaign(s).

Yes, it'll put it back into the learning phase but in my experience this is the best route.

The important thing to take away from this is to keep on testing no matter your performance.

This will increase your chances of finding new winners and continue profitable performance.

Hope you guys enjoyed this thread.

If you have any questions, comment them ⬇️

Thanks,

AA