Something a lot of people selling through FB ads don't realize is that FB sends out surveys to people after they purchase from your store.
These are called Customer Feedback Surveys.
Here's how it can your ad performance 👇
** Customer Feedback Surveys Thread **
To ensure the customer has received their product, FB will wait a few weeks until sending the survey.
The survey will show up on the user's timeline and it inquiries about their purchase experience with your store.
Here are the different aspects that FB could ask about:
1. Product quality 2. Was the product received? 3. Customer service 4. Delivery speed 5. Other
After enough users fill out the survey FB will give you a Customer Feedback Score.
This score ranges from 0-5 and is only associated with the FB page you're running the ads with.
If your page's score is below a 2 there are two ways you can be penalized.
If your score is between 1-2 then Facebook will make it more expensive for you to reach the same amount of people as someone with a page score above 2.
If your page score is below 1 then your FB page will be disabled and you will not be allowed to run ads.
Once your page falls below a score of 3, FB will should notify you with a link to your feedback dashboard.
There you will be able to see the negative feedback that you have received on that specific FB page.