I'm suuuurree all you know what it is but for those you don't....
Let me explain 👇
** Advanced Matching Thread **
So, what is it and what does it help with?
"Advanced matching lets you send us (FB) hashed customer identifiers along with your pixel events in order to help you attribute more conversions and reach more people."
This will help your overall campaigns for 2 reasons ⬇️
Since FB will be able to better match your conversions to customers, it will help with
1) increasing the number of people in your custom audiences
and
2) decrease your cost per conversion since you'll be getting more conversions/data overtime