Tata Consumer concall was today at 6:30 PM

Tata Products continuous to remain at strong growth and expects to launch new product soon.

Here are the Key takeaways from the earning call 🧵👇
Strengthening core business-
• Advertsised in IPL and KBC, branding Tata Gold.
• Launched product poha

Innovation
• Lacunhed Kambucha and and continue growing brand in Tea and Coffee.
• Laucnh Tata Gold Coffee in America.

New engines of growth presented in image
Strengthening Synergies:
• Common distributors in India for better supply chain.
• Running toward wholesale model to retail model.
• Company has increased the outlet expansion, and have worked on improving the transport and warehousing management system
Segmental Revenue
• Value Added sales of Salt is up by 110%.
• Q3 Growth of tata Coffe has growth of 32%.
• NourishCo (100% Subsidiary) has seen growth of 109 YoY in this quarter.
Acquisition of Soulfull
• Acquire 100% brand Soulfull from Kottaram Agro Foods Pvt Limited.
• Founder continuous to be remain with the company.
• Soulfull with supply chain of Tata Consumer will have good growth in future
Geographical revenue share mentoined in image
• Major growth remains India only, while Canada was impacted due to 2nd wave of lockdown. Seen upsurge in this quarter.
• Tetley continuous to be branded product in Canada.
• Little bit impact of Margins in India.
Coffee
• Arabica coffee price has seen uptick.
• Continuous to be at 2 digit growth rate.
• Tea price declined bit, which highest decrease in price in South India.
• Growth
6%- plantation
1%- revenue
-3%- extraction
• Extractions business by shortage in shipping containers.
Starbucks:
• Opened 13 new stores & entered 3 new cities in Q3, bringing this year store count to 24
• Around 90% of the stores has re-opened
• Dine-in capacity still at 50%
• Increased scale, hence there was leverage of scalability.
• Negotiation of rental space worked well
Value Added Salt:
• Co. has gain increasing share in salt business, with respect to volume growth.
• There is growth in premium product, however there is growth available in lower margin product as well.
Covid Impact:
• Covid has seen growth more in home consumption product.
• Hence tea and coffee has seen good consumption growth.
• Premiumization is also improving as people are consuming premium product in home.
Starbucks
• This year has been very struggling for Startbucks, while the growth has been growing this quarter.
• EBIDTA was positive was in the last quarter and will continue to grow next quarter
• Plantation was impacted in Q1 and in next quarter segment was was picked up
Market Share:
• Growth in market share was 94 bps.
• While mgmt expects this number to be very small with respect with to external growth.

• Company expects significant growth in coffee category.
Tea business:
• Growth in tea has been seen in all the geography.
• Hindi speaking region has seen more than double digit growth.

Sampan: Simple formula of distribution. Poha portfolio is seeing 5x growth. For both spices and pulses mgmt expects launch of new product.
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