In the last 60 days, I've helped 253 people build an online writing habit.

Here are 10 lessons they've taught me in behavior change, human psychology, and writing online.

THREAD...👇🏼👇🏼👇🏼
1. Start smaller

The foundation of Ship 30 for 30 is the Atomic Essay.

• One idea
• Under 200 words
• Fits in one iPhone screenshot

This eliminates any friction to publishing ideas online.

And without that friction, momentum is inevitable.
2. Constraints create freedom

"Write something every day" is hard.

There are too many choices to make.

"Publish a 200-word essay with a 30-minute time limit every day for 30 days."

This is easier.

Within these constraints, creativity thrives.
3. Results come from tight feedback loops

The foundation of Ship 30 for 30 comes from @jackbutcher:

Make noise, listen for signal.

Weekly blog posts sent into the void = no feedback.

Daily Atomic Essays on Twitter = immediate feedback.

Faster feedback = faster iterations.
4. Impostor syndrome is curable

But not with common advice of "believing" in yourself.

Early writers think everyone else has figured out.

Until they start writing.

Then, they realize everyone is figuring it out as they go.

Cure impostor syndrome with action, not belief.
5. Fear is ego in disguise

If you're afraid to publish ideas online, you have an ego problem.

You assume people care what you have to say.

Newsflash: No one on earth thinks about you 1/10000 as much as you think about yourself.

Just start shipping.
6. Behavior change is identity change

The goal of Ship 30 for 30: build an online writing habit in 30 days.

The real goal: become a writer.

Because writers write every day.

When your habits align with your identity, they're easy to stick to.

Simple as that.
7. Focus on finding your tribe

Writing every day, alone, is hard.

Writing every day, surrounded by 250+ others on the same journey as you, is easy.

When a behavior aligns with the rest of the tribe, behavior change is easy.

There's a camaraderie to group struggle.
8. Put some skin in the game

Never underestimate accountability.

Ship 30 for 30 leverages:

• Financial accountability
• Community accountability

If Ship 30 for 30 was free or done privately, no one would stick to it.

With any new habit, find your forcing functions.
9. Consistency creates competence

No one has 200 shitty versions of anything.

They either quit after 10 tries or stick with it long enough to figure it out.

It's not 10,000 hours.

It's 10,000 iterations.
10. Writing and publishing every day is the highest leverage habit in human history.

In 30 minutes per day, you unlock:

• Clearer thinking
• Sharper communication skills
• Access to like-minded people

And most importantly:

Unstoppable personal momentum.
If you found this thread valuable, follow me @dickiebush for more insights like this.

And you can jump back to the top of the thread here:
And if you want to learn more about Ship 30 for 30, you can learn more here:

Ship30for30.com
Just held the celebration call for the January Ship 30 for 30 cohort.

Wish I would have waited to write this until after that, because I just learned 10 more things.
Here's a look at the Day 30 reflections from the January shippers!

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More from @dickiebush

31 Jan
Build an online writing habit in 30 days.

That's the goal of Ship 30 for 30.

There are 29 spots left in the February cohort.

Join these 171 others who will leave February with:

• An audience
• Lifelong friendships
• A daily writing habit
• A foundation of content

👇🏼👇🏼👇🏼
We are capping capacity at 200 members.

If you want to learn more about Ship 30 for 30:

1. Check out the #ship30for30 hashtag to keep up with the current cohort.

2. Check out everything on the homepage:

ship30for30.com
And if you want to hear how members of the January cohort are describing the experience, check out this thread 👇🏼

Read 63 tweets
21 Jan
People overcomplicate Twitter growth.

Instead, stick with first principles.

You need:

• People to visit your profile
• People to follow you when they visit
• People to stay following once they follow you

That's the "what."

But what about the how? 🧵👇🏼
1/ People to visit your profile

This one is simple.

To get more profile visits, your tweets must show up on more than just your followers' timelines.

To do this, write engaging tweets.

• Ask questions that generate replies
• Optimize your tweets for likes and retweets
2/ People to follow you when they visit

Again, this one is simple.

Your bio + pinned tweet should articulate the value you provide (see mine for an example.)

• First line: "I tweet about X"

• Pinned tweet: Create a "start here" to let the visitor find your best stuff.
Read 6 tweets
18 Jan
Goodhart’s Law...

One framework that once you see, you can't unsee.

When a measure becomes a target, it ceases to be a good measure.

When setting goals, choose your indicator wisely.

Here’s a primer on Goodhart’s Law (and how to avoid it):

🧵👇🏼
1/

The story of Goodhart’s Law starts in colonial India.

Faced with an infestation of snakes, government officials created a bounty for dead cobras.

A few months in, the program was working. Dead snakes were brought in left and right.
2/

But it didn’t end well.

Some savvy entrepreneurs developed a scheme:

Breed cobras, kill them, then turn them in for the reward.

Frustrated with these troublemakers, the government removed the bounty.

Stuck with worthless snakes, the breeders let them go into the wild.
Read 10 tweets
14 Jan
We're 10 days into the January Ship 30 for 30 cohort.

171 writers are building a daily writing habit.

Our goal for February:

Empower 1,000 members to overcome the fear of publishing and build a daily writing habit.

Here's a thread of every February #Ship30for30 member:
Early enrollments for the February cohort are now open!

Prices jump from $129 to $199 at 11:59 PM on Sunday, January 17th.

Lock in your spot today:

ship30for30.com
Read 35 tweets
30 Dec 20
2020... what a year.

I just put the finishing touches on my Annual Review.

Here are 30 lessons I learned about myself and the world across five areas:

• Health
• Wealth
• Relationships
• Online creativity
• Personal operations

🧵👇🏼
Feel free to treat each of these as standalone tweets and comment on the lessons that resonate most heavily with you.
HEALTH

1. Health starts with removal, not addition.

This year I officially hit 100 lbs lost. And looking back, it wasn't what I started doing, but what I stopped doing that got me there.

Fewer carbs, fewer beers, fewer hours sitting, these things add up.
Read 34 tweets
30 Dec 20
Spending some of the holiday quiet time auditing my personal operating system.

Starting with the first principles:

• Leverage
• Efficiency
• Focus
• Constraint
• Simplicity
1/ Leverage

I have two finite resources: time and energy.

I want to direct these finite resources towards infinite assets.

The more effectively I store these, the quicker they compound.
2/ Efficiency

I can’t spend all my time and energy on high-leverage work.

So with everything low-leverage, I want to be as efficient as possible.

This means:

• Automating
• Delegating
• Creating SOPs
• Batching

This frees up time and energy for high-leverage work.
Read 7 tweets

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