X : When is #mapcamp happening this year?
Me : Wed, Oct 13th.
X : What's the plan?
Me : Right now? Find some funding.
X : How much do you need?
Me : For a 1500 - 3000 person online event? Back of envelope calculation ... about £50k to make it happen. LEF has kindly sponsored it for the last few years but we now need to stand it up on its own two feet.
X : What does that mean?
Me : Like all events, it's a risk profile. So, today the chance of #mapcamp happening is 0%, as we raise some funds, identify costs and find ways of reducing costs etc then that chance increases to a point that we can say ... yep, we can do this.
X : What about ticket sales?
Me : Nothing can ever be guaranteed, so you have to position it to the point that if everything goes wrong the liability is acceptable. Ask me in a month then I'll have a better idea.
X : If it's all about cost, reducing liability etc ... why does anyone run an event?
Me : For the same reason we speak at events. We love the subject. If you didn't then you'd be mad.
X : What about "early bird" pricing.
Me : Yep, we use that once we're close to get us over the line then anything else that is made is spent on improving the event. By the end, it's all spent.
X : Volunteers?
Me : Everything is, from the speakers to the organising committee to the chairs etc. We borrow, beg and steal each year. Did I not say you've had to be mad to put on an event about a subject you didn't love?
X : What if you don't raise funding?
Me : Talk about doom and gloom. If we don't raise then I'll have a private zoom session with friends.
X : A public webinnar?
Me : £400+ ... I do love mapping but when push comes to shove, I'd rather spend my time and money on family.
X : Map Camp is a great event.
Me : Thanks. But it is also an accidental conference. It was supposed to be me going to a pub in London to meet up with a dozen people, it ended up as 1500 people in an online event. These things come and go. We shall see what this year brings us.
X : Do you enjoy map camp?
Me : I love it ... long hours, organising committees and schedule, trying to raise funds, chasing people, stress of it all, day itself and the final bill ... what wouldn't you love? Seriously, never run a conference unless you truly love the subject.

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More from @swardley

5 Feb
X : We want to be agile.
Me : Do you mean "We want to learn Agile methods such as XP" or "We want to increase the agility of our organisation"?
X : Is there a difference?
Me : Huge. Agile is a method whilst Agility comes from many things including applying appropriate methods. Image
X : Many things?
Me : Yes. Here's a handy table of universally useful patterns. Do all of these and you'll have more agility as an organisation.
X : That means Agile?
Me : You may well be using XP in some places and SCRUM etc. Image
X : Surely it's simpler to just use Agile everywhere?
Me : That won't bring you agility, it'll bring you frustration, inefficiency and a mess.
Read 20 tweets
4 Feb
The Tao (the way, the purpose)
The Earth (the terrain, the landscape)
The Heaven (the seasons, the climate)
The Laws (the doctrine)
The General (the leadership) Image
I'd just like to make the point, that mapping the landscape is not a "technology" activity ... mapping is useful in any competitive space whether economics, nation state play, scientific knowledge or cultural systems.
So, when you tell me that you're on the "business" side, what you're actually telling me is "I'm in a business that doesn't understand or learn from our landscape".

I don't know if that is bravado or supposed to impress me because I just think you're muppets for the taking.
Read 5 tweets
3 Feb
X : Are you an online troll?
Me : Five minutes ago I was a ghoul.
X : Nope, you've lost me.
Me : I was playing Dungeon & Dragons with the wee lad and my better half.
X : Console?
Me : Yep, it was a shock to the wife. Old paper version, great fun and even the wee lad loved it.
X : AD&D
Me : No, 1977 classic ... original set. It's not about the rules, it's about the atmosphere you create.
X : You have an original box set?
Me : Oh yes. Still love the game.
X : You're the dungeon master?
Me : Of course. It's like the theatre of Werewolf but more fun.
.... tunnels and trolls, traveller ... I've got a lot of old games. It's more fun than films or PC games - press button, press other button, fire, press button, bleep, bleep noise ... at least you can add humour with paper and a bit of imagination.
Read 7 tweets
3 Feb
X : Thoughts on getting back into the office?
Me : Go buy a bunch of Double Robotics Teleprescence systems - doublerobotics.com - then people can "zoom" into the robot and you can all bump into each other around the board room.
X : That's ridiculous
Me : Ok ...
... make sure the CEO gets a gold plated one, so you can re-assert status in your virtual world hybrid.
X : Now, you're being silly.
Me : Ok, ask yourself "Why do we need an office?" and more importantly "Who is pushing for a return to the office and why?"
X : And?
Me : I mentioned this last year. A lot of the push to get back into the office comes from issues related to power - social prescence, status symbols - and not necessarily what is good for people or productivity. I'd focus on supporting people in this remote world.
Read 19 tweets
3 Feb
X : Who uses your maps?
Me : Different people and groups. It's creative commons, so there are no restrictions.
X : So, you don't know?
Me : People do tell me, it's in books etc. If they find it useful, it'll spread. If not, it doesn't deserve to.
X : But who?
Me : Shopify?
X : But who else?
Me : All sorts of people. Why?
X : I need an example from my industry.
Me : Ah, if someone we know does this then we should do this? The 67% of generals bomb hills problem?
X : ?
Me : You shouldn't map because others do, you should map if you find it useful. That's it.
X : But we want to know if it will be useful.
Me : Certainty before you try and explore an uncertain space you have little visiblity on? Try it for a day, if it doesn't help ... stop.
Read 11 tweets
1 Feb
X : What interests you in technology today?
Me : Lots of things? Do you mean companies?
X : Besides Amazon?
Me : Oodles. What are you after?
X : Something different?
Me : Try Feenk - feenk.com - and the Glamorous Toolkit underneath this - gtoolkit.com
X : Why them?
Me : Well, I happen to know @girba, we talk about what he is doing. The core area he is tackling is in observability of systems, GT is the underlying platform for this ... these are huge problems he is dealing with. It's a very interesting space.
X : Why?
Me : Well, what % of massive transformations do you think take place without a real understanding of the systems in place?
X : 5%?
Me : I'd guess it's the same as the number of crisis that occur because we don't understand our tech landscape.
X : 10%?
Me : 99%?
Read 8 tweets

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