Thread by @JimMacLeod

A story can be the most compelling way to get people to engage with marketing.

Here are some lessons I've learned over the years
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Don't just give facts. Tell a story fueled by facts to get your point across.
- @perryhewitt
#MarTechConf

The story is about the customer. your #brand is just a plot point in their story.
- @BuddyScalera
#CMWorld

The fastest way to get from A to B is through a story.
- @JesseItzler
#HYPERGROWTH19

Story gives us soul, makes us believe, and lets us talk.
- @JPKuehlwein
#INBOUND16

People may stop listening to advice, but everyone leans in for a good story.
- @douglandis
#INBOUND16

Don't writeoff brand story as a "soft skill." When was the last time you bought anything based on the data?
- @ParkHowell
@MarketingBook #Podcast

When it comes to global #content, tell stories that resonate with that culture.
- @lieblink
#INBOUND16

Start with story then include data.
What message do you want customers to remember?
What are the numbers that back up my case?
- @mmagnarelli
#CMWorld

While humans love a good story ... it's the characters we crave.
All the stories are the same - it's the characters we remember.
- @ryandeiss
#Hypergrowth18

You have to constantly retell your story to your audience.
- @lindaboff
#CMWorld

Weave a brand story together, not just campaign, campaign, campaign.
- @perryhewitt
#MarTechConf

Your internal culture is your brand. Culture is a story, not a fact.
- @dmattin

Good stories inspire next actions. (We all leave the movie theater wanted to be Batman.)
- @chrisbrogan

Historically, marketing had less data. Now we have to know the audience to present the right story at the right time.
- Forest Lee
#Forward19

A narrative provides a long-term sense of direction and opportunity. And to motivate and mobilize people to address that opportunity.
A story becomes an incredible way to build credibility for the narrative.
- @jhagel

Facts fade. Stories stick.
- @douglandis
#INBOUND16

A brand is a combination of promise and performance.
- @profgalloway

A story, at its root, is about transformation.
- @nancyduarte
#WhatsNext

In a story, we each see a different "how." That's what makes our story different.
- @laurenTee
#SMMW17

When you tell stories others can't resist, others tell stories about you.
- @jayacunzo
#CMWorld

Culture x Story x Empathy = tone of voice.
- @MarketingProfs
#SMMW16

You'll be successful if you tell a different, even an impossible, story to your audience.
- @JoePulizzi
#SMMW16

Story is as important to our brains for survival as oxygen is to our lungs.
- @ParkHowell
#SMMW16

There is no boring if you tell your story right.
- @garyvee

Video lets you tell a full story. You don't have to worry about the viewer jumping around.

Graphic design is all about telling stories, but visual stories.
- Lance Wyman

Humanized metrics are numbers that act as a language. Humanized metrics tell a story.
- @vickymakesstuff
#TEDC15

People want brands to tell stories.
- Natalie Mortimer
thedrum.com/news/2015/06/2…

A brand is nothing more than the story that users recall.
- @InVisionApp

Your story must be the story of the community you serve.
- @chrisbrogan

Storytelling is the one true superpower we all possess.
- @ParkHowell
#SMMW16

This thread was inspired by yesterday's #ChatAboutBrand that was focused on Branding with Story