As a podcast lover, I enjoyed learning about the power of podcasts for science communication and career this morning! #AAASmtg #scicomm #podcast
Five planning principles for creating a podcast (or other story-based project):
1. Focus on audience - Who? What questions do they have? What barriers exist to prevent them from listening to the end of your story?
2. Flow - within an episode, the order of episodes overall
3. Key takeaways - 1 or 2 for your audience to walk away from an episode or season with
4. Structure - The journey: Where is the beginning, middle, and end? How and where do you build emotion?
5. Format - conversational? humorous? Who to interview and how?
Other excellent advice:
Elaine Devine "Good delivery can't save a bad story, unfortunately. But bad delivery can kill a good story."
@Ron_Wasserstein: Tell a story as often as you can to get feedback. Storytelling takes practice, iterating, and revision.
@kaitlynregehr: The biggest difference between scientific communication to scientists vs non-specialists, besides language, is the "so what?" Non-specialists want to know why scientific work is important and why to keep listening!

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More from @e_a_mueller

11 Feb
Fantastic #AAASmtg workshop from @scicomm_jc on values-based communication to reach audiences who are undecided on science issues! #scicommjc #scicomm #outreach Some key takeaways 👇
Values are concepts or beliefs that guide actions and decisions. People prioritize different values. Values-based communication intentionally matches the values in a message to the values held by an audience.
To learn your audience's values, listen! Find out what questions they ask, what motivates them. "A good science communicator listens more than they talk."
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