Promote a Coherent Portfolio of Capabilities to Succeed in Application Infrastructure and Middleware gartner.com/doc/3996827 #PaaS #Integration @BhullarBindi
@BhullarBindi Product marketers need a strategy that highlights a coherent set of capabilities in their AIM portfolio. Cloud is the single most important disruptor, but showing a sound approach to open source is also crucial.
@BhullarBindi Cloud, specifically platform as a service (#PaaS), continues to be the single most important disruptor of the AIM competitive landscape.
@BhullarBindi The largest and fastest-growing companies of the top 20 AIM vendors (#Alibaba, #Amazon, #Boomi, #Google, #Informatica, #Microsoft, #RedHat, #Salesforce, #ServiceNow and #VMware [#Tanzu]) are market leaders in #PaaS.

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