𝗚𝗼𝗼𝗴𝗹𝗲'𝘀 𝗖𝗼𝗿𝗲 𝗪𝗲𝗯 𝗩𝗶𝘁𝗮𝗹𝘀 ... 𝗪𝗧𝗙!

Please, take a moment to look at the %'s as G see's their value/influence.

Notice that CLS (jump) is only 5%.
Where as LCP is 25%.

googlechrome.github.io/lighthouse/sco…

via
@dsottimano

#SEO #CWV

READ MORE >>> Display of Google Lighthouse for measuring Metrics that infl
LCP (Largest Contentful Paint) includes Background Images.

That means if your web design includes a GB Img (not an image for content!), then it impacts the LCP, and thus your CWV score.

Worse - the potential negative of that is far greater than Cumulative Layout Shift (CLS)
People wonder why I give G a hard time, and why I doubt their judgement in regards to metrics and figures.

THIS is a shining example of Why!

Why the hell should the usage of a background image negatively impact your performance score?
More importantly, HOW is that worse than things jumping around on the page?

Surely text/buttons/links moving and jostling is a poorer experience than when a background image renders?

What about interruptions and content-blockers?
Push requests, modals etc.?
(coming soon?)
Again, I would have thought Those were more hurtful to a UX than a flaming background image!!!

So ... what options do you have?

Well, the first is to cut your background image.
Switch to a colour/gradient etc.
Alternatively, use Preload and compress the shit out of that image!
Unfortunately, due to the current weighting - most optimisations are unlikely to balance as they really should (good job G!).

So, we may need to cheat!
Use a a single colour Gif bg image (same/larger dimensions than your actual BG Img) - should come in at less than 2Kb.

Then use a little JS to change the BG img on window load to change to the one you want.

TaDa!
Your BG Img now has only a tiny footprint.
Doesn't fix G's stupidity, but will help reduce the impact that your big, pretty background image has on "user experience" ;)
Another option to consider is more technical, but look at connection type data, and serve different images based on visitors network/bandwidth type etc.

A major PITA, but best for users.

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More from @darth_na

23 Dec 20
I'm not saying "click the link", as it's likely to one of those lame-ass pages with semi-weak content.

But I worked in PC Build (many years ago).

We had some great ones :D

Such as ...
1) "no, I didn't open the tower, that would void my warranty" ...
... "oh, so that's where I left my sandwich"

2) And the "thank you" note that arrived, saying they loved the complimentary coffee cup holder.

3) The 5 day old machine that came back with innards from 2 years ago.
Though, to be fair - it's not just "users" that were an issue.

Sales were fond of selling computers without disk-drives, CD Drives ... or hard-drives (and we were meant to install an OS???)

We even had one order come through with 2 different main-boards - they couldn't decide!
Read 4 tweets
17 Aug 20
@ecomchat A2.

CRMs are simply a data house for several related types of data,
including things like Customer Details and Purchases/Orders.

There's 4 types of data:

1) Common/Required
(Name, address, purchases etc.)

2) Uncommon/advanced
(DoB, team/dept, campaigns)

#EcomChat
>>>
@ecomchat 3) Industry/Sector specific
(Legal/Regulatory requirements, dispatch notes etc.)

4) Optional/potentially useful
(Personal details, holidays, web account, credit details etc.)

Each set of data has it's own set of uses, some may apply, some may not.

#EcomChat
>>>
@ecomchat From such data, you can obtain insights and make decisions

Things like:
* Market Basket Analysis
* Customer Lifetime Value
* Purchase Cycles
* Seasonal Trends/Shifts
* Product/Price fit
* Repurchase nearness
* Loyalty score
* Team/Dept performance

#EcomChat
>>>
Read 11 tweets

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