It's not the person with the best idea or the right answer who wins.
But the one with the most compelling story.
5 takeaways from @morganhousel 's essay "Best Story Wins" π
But the one with the most compelling story.
5 takeaways from @morganhousel 's essay "Best Story Wins" π
1/5 You don't need to come up with brilliant, original ideas
Take common knowledge and present it in a new way.
Present it better than anyone has done before.
That's enough.
Take common knowledge and present it in a new way.
Present it better than anyone has done before.
That's enough.
2/5 Stories are like leverage for complex topics
They help people get the full potential out of something complicated.
But with way less effort.
They help people get the full potential out of something complicated.
But with way less effort.
3/5 Stories bring people together, no matter how diverse they are
Think about movies.
Even though we're all different, movies get us to laugh or be afraid at the same time.
Think about movies.
Even though we're all different, movies get us to laugh or be afraid at the same time.
4/5 Stories can unlock hidden opportunities
Some companies could grow way faster and bigger if they were better at describing their products (and their benefits) to their customers.
Some companies could grow way faster and bigger if they were better at describing their products (and their benefits) to their customers.
5/5 People are impatient and distracted
The world needs complicated things broken down into easy-to-grasp stories.
Great ideas explained poorly won't go anywhere.
The world needs complicated things broken down into easy-to-grasp stories.
Great ideas explained poorly won't go anywhere.
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