How do you counter one of the most common objections to your online course?
"Canβt I find this information online for free?β
A story thread π§΅π
A young girl is desperate to learn and play chess.
She steals a chess magazine because she can't afford it. Hunts for chess books in the local library. And practices with the janitor of her orphanage because no one else is there to play.
That's the story of Elizabeth Harmon in the Netflix show "The Queen's Gambit."
It's easy to forget that just a few decades ago, information was still scarce.
If you wanted to learn, you had to get the right books, be admitted to the right schools, and seek the right mentors.