Always tell a story.
To surprise, entertain, and get your point across in emails or in person.
If you're a little short on ideas...
Here are 6 kinds of stories you can tell 👇🧵
To surprise, entertain, and get your point across in emails or in person.
If you're a little short on ideas...
Here are 6 kinds of stories you can tell 👇🧵
1/6 Mention interesting data you've discovered
For example, according to a study, 75% of people fear public speaking – more than death itself.
Could be the beginning of an interesting narrative.
For example, according to a study, 75% of people fear public speaking – more than death itself.
Could be the beginning of an interesting narrative.
2/6 Tell a story about a customer
Did someone approach you with a strange problem?
Or ask a question that stumped you at first?
Did someone approach you with a strange problem?
Or ask a question that stumped you at first?
3/6 Share a personal win
A great success story works because your readers like imagining themselves in the same situation.
Tell how you made it happen and if someone helped.
A great success story works because your readers like imagining themselves in the same situation.
Tell how you made it happen and if someone helped.
4/6 Talk about a personal struggle
Being vulnerable and open about your challenges isn't easy.
But your readers will appreciate it and form a stronger connection.
Being vulnerable and open about your challenges isn't easy.
But your readers will appreciate it and form a stronger connection.
5/6 Recollect a pivotal moment in your life or business
What happened and how did you handle it?
What did you learn?
What mistakes should others avoid?
What happened and how did you handle it?
What did you learn?
What mistakes should others avoid?
6/6 Talk about a fight someone's picked with you
People love hearing this kind of stuff. It's why reality TV works so well.
Best to not reveal the identity of the other person, though.
People love hearing this kind of stuff. It's why reality TV works so well.
Best to not reveal the identity of the other person, though.
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