All out of ideas?

13 ways to generate ideas and get the ball rolling again.

I need this list for myself ahead of starting #ship30for30

πŸ§΅πŸ‘‡
1/13 Choose a quote

Could be your favorite or a random one.

Write about your interpretation of it.

Use "Yes, and..." "Yes, but..." or "No, actually..." to trigger a flow of ideas.
2/13 Go through your tweets

Especially the ones that got traction.

Pick one and think about how you could expand on the idea.
3/13 Look into your second brain aka your note-taking system

Find a note that resonates.
Then find a second one that resonates.
Maybe a third one.

How are they connected?
Can you tell a story around them?
4/13 Listen to a podcast

Choose one you haven't listened to at all yet.
Maybe even on a topic that has nothing to with what you usually listen to.

How is this connected or relevant in some way to what you do?
5/13 Have a conversation

Talking to a friend or family member is great.

But how about striking up a conversation with a complete stranger, asking their opinion on a topic you're interested in.
6/13 Go for a walk

Not your usual route. Pick a different neighborhood or park to explore.

Look around. What do you notice? What catches your eye?
7/13 Go on social media (use with caution)

Not the channel you're already on all day.

Choose a social network you don't usually frequent.
You'll probably find different people talking about your topic in a different way.

Just don't get sucked into a black hole.
8/13 Let Readwise resurface random highlights from books and articles

Often, you've already forgotten what all you've read in the past.

Spark any ideas yet?
9/13 Journal

Pick up a notebook and a pen (or your favorite note-taking app), start writing and don't censor yourself.

Just let everything out what's currently going on in your life.
10/13 Read newsletters

Chances are there's a digital pile of unread newsletters waiting in your email inbox.

Pick up a couple and see where this leads you.
11/13 Meditate

Just sit in silence with your thoughts.
12/13 Workout

No better way to clear your head than with a good workout.
Get your heart rate up.

I often have the best ideas when stretching afterward.
13/13 Attend a free webinar or masterclass

I bet there's one or the other invitation sitting in your email inbox.

Why not attend and pick up some fresh ideas. You can ignore the sales pitch at the end.

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More from @julia_saxena

14 Feb
6 ways to hook your audience so they have to keep reading

Nailing the first and second sentence of an essay is critical. But the hook isn't always obvious.

Here's my cheat sheet for creating intriguing hooks in preparation for #ship30for30

πŸ§΅πŸ‘‡
1/6 Drop the reader right into a high-tension moment of a story

The moment when you're about to get eaten by a bear is way more interesting than how you started your camping trip that morning.

You can always circle back to how it all started.
2/6 Pose a BIG question that makes the reader think

Ask "What if...." and let them think through a scenario.
Read 7 tweets
11 Feb
How do you counter one of the most common objections to your online course?

"Can’t I find this information online for free?”

A story thread πŸ§΅πŸ‘‡
A young girl is desperate to learn and play chess.

She steals a chess magazine because she can't afford it. Hunts for chess books in the local library. And practices with the janitor of her orphanage because no one else is there to play.
That's the story of Elizabeth Harmon in the Netflix show "The Queen's Gambit."

It's easy to forget that just a few decades ago, information was still scarce.

If you wanted to learn, you had to get the right books, be admitted to the right schools, and seek the right mentors.
Read 9 tweets
6 Feb
Always tell a story.

To surprise, entertain, and get your point across in emails or in person.

If you're a little short on ideas...

Here are 6 kinds of stories you can tell πŸ‘‡πŸ§΅
1/6 Mention interesting data you've discovered

For example, according to a study, 75% of people fear public speaking – more than death itself.

Could be the beginning of an interesting narrative.
2/6 Tell a story about a customer

Did someone approach you with a strange problem?
Or ask a question that stumped you at first?
Read 7 tweets
4 Feb
How to turn your customers into raving fans:

Getting your product into people's hands isn't enough. Here's another crucial step that many creators overlook.

πŸ‘‡πŸ§΅
Have you ever bought something and then NOT used it?

Maybe you acted upon a book recommendation but only made it through the first five pages.

Or you were convinced that an online course would solve your problems but got sidetracked and never even watched the first lecture.
It happens to all of us.

There must be millions of products out there, abandoned...collecting digital (and real) dust.

If you're a creator, then this a problem. And you would want to know why.
Read 9 tweets
28 Jan
If you had to bet a million bucks on a student achieving the outcome you're promising in your online course…

What criteria would you be looking for in that student to make sure you're not losing your money?

πŸ‘‡πŸ§΅
Here's why you should be asking yourself this question:

Fact is, your online course can't generate results for everyone. Pretending it does would be misleading.

Some people just haven't reached the right stage in their life yet to benefit from your course.
Admitting them as students can earn you more $$$ in the short-term but can set them up for failure.

When you draw a clear line on who will benefit most from your program, you'll cut off some people.

But it will also allow you to double down on your ideal students.
Read 7 tweets
16 Jan
The 4-P copywriting framework to structure your argument and get your reader to take action.

1. Picture
2. Promise
3. Prove
4. Push

Here's how it works πŸ‘‡
1/4 Picture

Paint a picture with your words that gets your reader's attention and makes them want to read on.
2/4 Promise

Describe what and how your idea, product, or service will deliver
Read 5 tweets

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