Understanding who you're talking to is important. Actual journalists like @daiwaka don't just print any random crap you tell them. This isn't a gossip rag. If I say "Larry Ellison has no friends" they've gotta fact check that if they want to run it.
Pitching a story to a Serious Outlet is no small feat, and I'm not one of those who conflates "the press" with "public relations." Entirely their idea; I was too busy shitposting here on Twitter to organize this.
I'm quite sincere when I say this: *DO NOT LIE TO JOURNALISTS*. They are better at this than you are, and you will get found out. And then you're whatever the journalist version of "burned" is.
Not explicitly. "I won't violate NDAs" is a given in these conversations. There were questions I couldn't answer. There was a LOT of background material that didn't make it in. The unabridged version would be FASCINATING.
Me: "I run @awscloud marketing. Sign this invoice."
AWS: "Wait what--"
Me: "'Disagree and Commit' on your own time. Sign here. Let's see... what's an AWS differentiator that most people miss? Global infrastructure; it's amazing. BILLIE! HIT IT!"
Thanks to the folks who made this possible.
First, thanks for budget and blocking AWS Legal go to to me, the head of @awscloud marketing.
I believe I owe the Twitter a thread on my "Rules of Shitposting." This is that thread.
It's in our Corporate Docs at the Duckbill Group under the more prosaic headline "Our Marketing Beliefs & Rules."
There are seven of them, and were collected by @mike_julian based upon the things I've said and we've ruminated upon.
Rule 1: Consent is required.
"The world is full of marketers and advertisers foisting things upon people without their consent. We don’t want to do that. Our marketing should always require consent."
I can't stress how important this is. The newsletter is confirmed opt-in.
@azure had a GOLDEN opportunity to pull a "we don't mine your data, we don't compete with you, WHO KNOWS what @GCPcloud and @awscloud do with your confidential cloud info!"
Instead they legit did exactly what their competitors don't, but we worry about.
An awful lot of people blaming @ubuntu here, but if AWS were willing to sell me a list of people who just had massive bill spikes? Sure I'd buy it!
If AWS would sell me information like that you would be best served by evacuating their cloud immediately.
Some speculation that the user spun up a @ubuntu image from a marketplace equivalent.
If you spun up my CoreyOS marketplace image and I did outreach like that, @awscloud would give me the choice of never saying that again, or being booted off of the marketplace. Trust matters.
Thanks for coming to work with us here at Trashfire Inc. Let me show you around the exciting aspects of our corporate culture!
Okay, you have your badge? You sure you got your ID back from the reception desk? ...sorry, the badge reader is on the fritz again. Try scanning it a few dozen more times. You've almost got it. There you go.
Sorry more folks aren't here to welcome you. This quarter everyone's heads-down on an all-company initiative: writing our performance reviews so we can all fight for the coveted 3% raises that top performers get. We do this every year.
"I hate my job, I'm going to quit and start my own company. How hard can it be?"
Oh so tremendously hard. A thread.
I said this a lot when I was consulting for an agency. "Hey they're billing the client WAY more than they're paying me; I should go direct and capture the margin!"
It's nice work if you can get it, except you can't.
Sales and marketing are actual skills. Customers don't generally fall out of the sky.
If you found a customer to go full time consulting with, you're basically an FTE without a raft of employee protections.