highlights from Reed Smith's summary of
The case is Phunware Inc., vs. Uber Technologies Inc. and Uber Technologies Inc. vs. Phunware Inc., case number CGC-17-561546, in the Superior Court of the State of California, County of San Francisco.
reedsmith.com/en/news/2021/0…
The case is Phunware Inc., vs. Uber Technologies Inc. and Uber Technologies Inc. vs. Phunware Inc., case number CGC-17-561546, in the Superior Court of the State of California, County of San Francisco.
reedsmith.com/en/news/2021/0…
"Uber counterclaimed against Phunware, accusing it ... of wire fraud, racketeering, transporting fraudulently obtained funds across state lines and common law fraud, seeking up to $17 million in compensation as well as additional amounts for punitive damages.
"most of the Uber app installations that Phunware claimed to have delivered were generated by a fraudulent process known as “click flooding,” which reports a higher number of clicks than those occurring.
"Much of the ad traffic Phunware brought for Uber also came through auto-redirects, which automatically took visitors to an app store, whether the user clicked on the ad or not.
"two former Phunware employees [found] Phunware had falsely billed Uber for ad clicks they did not deliver.
in an email sent on Oct. 31, 2016, a Phunware employees wrote: “Guys it’s… time to spin some more BS to Uber to keep the lights on.”
in an email sent on Oct. 31, 2016, a Phunware employees wrote: “Guys it’s… time to spin some more BS to Uber to keep the lights on.”
when they did run ads "Phunware had placed Uber’s ads on pornographic websites, [and] attempted to cover this up as well by falsifying reports, which made it appear as if the ads were placed on legitimate, non-pornographic sites instead.
"Among the evidence destroyed by Phunware were the files of an employee whistleblower, whose investigation of fraud formed the basis for the lawsuit. Another key piece of evidence destroyed were logs showing precisely where Phunware had placed Uber’s mobile ads."
How Marketers Should Sue Vendors For Ad Fraud
forbes.com/sites/augustin…
forbes.com/sites/augustin…
When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why?
we know why
forbes.com/sites/augustin…
we know why
forbes.com/sites/augustin…
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