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14 Feb, 5 tweets, 2 min read
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More from @acfou

Dr. Augustine Fou Profile picture
12 Feb
I literally don't know what they are smoking to make this statement

“The trade in traffic hasn’t been eliminated, but it is substantially harder to buy fake traffic and it’s substantially more expensive to buy realistic-looking fake traffic that will actually get the buyer paid"
the article from @OSchiffey

adexchanger.com/adexchanger-ta…
anyone care to check, just google the words "buy traffic"

1.3 million results
google.com/search?q=%22bu… Image
Read 5 tweets
Dr. Augustine Fou Profile picture
28 Jan
Throw The Brand Safety Out With The Bath Water
forbes.com/sites/augustin…
Local news killed by fake news
- 2,000 newspapers died
- 1,300 local news "deserts"
Fake news sites feasting on ad dollars, because ads were blocked on real news sites; ads and dollars flowed to fake news and worse sites
Read 8 tweets
Dr. Augustine Fou Profile picture
26 Jan
highlights from Reed Smith's summary of

The case is Phunware Inc., vs. Uber Technologies Inc. and Uber Technologies Inc. vs. Phunware Inc., case number CGC-17-561546, in the Superior Court of the State of California, County of San Francisco.

reedsmith.com/en/news/2021/0…
"Uber counterclaimed against Phunware, accusing it ... of wire fraud, racketeering, transporting fraudulently obtained funds across state lines and common law fraud, seeking up to $17 million in compensation as well as additional amounts for punitive damages.
"most of the Uber app installations that Phunware claimed to have delivered were generated by a fraudulent process known as “click flooding,” which reports a higher number of clicks than those occurring.
Read 12 tweets
Dr. Augustine Fou Profile picture
9 Jan
@aginnt Seasonal coronavirus protective immunity is short-lasting
pubmed.ncbi.nlm.nih.gov/32929268/
@aginnt Study Finds People Have Short-Lived Immunity to Seasonal Coronaviruses
directorsblog.nih.gov/2020/09/29/stu…
@aginnt What reinfections mean for COVID-19
thelancet.com/journals/lanin…
Read 15 tweets
Dr. Augustine Fou Profile picture
7 Jan
Global App Spending Passed $100 Billion in 2020
statista.com/chart/22377/gl…
what is the FIRST thought that should come to mind when you see a stat like the one above?
who spends money in mobile apps?
Read 6 tweets
Dr. Augustine Fou Profile picture
6 Jan
fraudsters, ad tech companies prey on gullible marketers and trick the reporting to claim credit for sales that would have happened anyway (it was not caused by the ad spending)

forbes.com/sites/augustin…
"this is because attribution urls and analytics are plain text, in-the-clear, and require not authentication

so any string/variables/parameter can be copied off and replayed to trick the reporting"

forbes.com/sites/augustin…
so despite the billions spent in digital, when a few marketers had the courage to run tests (pause their digital campaigns), they saw NO CHANGE in business outcomes

forbes.com/sites/augustin…
Read 5 tweets

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