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Dr. A Profile picture
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28 Jan, 8 tweets, 3 min read
Throw The Brand Safety Out With The Bath Water
forbes.com/sites/augustin…
Local news killed by fake news
- 2,000 newspapers died
- 1,300 local news "deserts"
Fake news sites feasting on ad dollars, because ads were blocked on real news sites; ads and dollars flowed to fake news and worse sites
ad dollars fund sites that distribute child abuse material; same detection evasion techniques used in ad fraud
big brands' ad dollars flowing to bad sites as documented by @DisinfoIndex

the ad tech platforms facilitating ad dollars flowing to bad sites, as documented by @DisinfoIndex

how crappy? this crappy

see the better way/case study in this article

linkedin.com/pulse/case-stu…
virtually the entire lift in volume on news sites, reporting on covid-19 related news, was defunded by brand safety tech, because of rudimentary keyword block lists

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More from @acfou

Dr. A Profile picture
26 Jan
highlights from Reed Smith's summary of

The case is Phunware Inc., vs. Uber Technologies Inc. and Uber Technologies Inc. vs. Phunware Inc., case number CGC-17-561546, in the Superior Court of the State of California, County of San Francisco.

reedsmith.com/en/news/2021/0…
"Uber counterclaimed against Phunware, accusing it ... of wire fraud, racketeering, transporting fraudulently obtained funds across state lines and common law fraud, seeking up to $17 million in compensation as well as additional amounts for punitive damages.
"most of the Uber app installations that Phunware claimed to have delivered were generated by a fraudulent process known as “click flooding,” which reports a higher number of clicks than those occurring.
Read 12 tweets
Dr. A Profile picture
9 Jan
@aginnt Seasonal coronavirus protective immunity is short-lasting
pubmed.ncbi.nlm.nih.gov/32929268/
@aginnt Study Finds People Have Short-Lived Immunity to Seasonal Coronaviruses
directorsblog.nih.gov/2020/09/29/stu…
@aginnt What reinfections mean for COVID-19
thelancet.com/journals/lanin…
Read 15 tweets
Dr. A Profile picture
7 Jan
Global App Spending Passed $100 Billion in 2020
statista.com/chart/22377/gl…
what is the FIRST thought that should come to mind when you see a stat like the one above?
who spends money in mobile apps?
Read 6 tweets
Dr. A Profile picture
6 Jan
fraudsters, ad tech companies prey on gullible marketers and trick the reporting to claim credit for sales that would have happened anyway (it was not caused by the ad spending)

forbes.com/sites/augustin…
"this is because attribution urls and analytics are plain text, in-the-clear, and require not authentication

so any string/variables/parameter can be copied off and replayed to trick the reporting"

forbes.com/sites/augustin…
so despite the billions spent in digital, when a few marketers had the courage to run tests (pause their digital campaigns), they saw NO CHANGE in business outcomes

forbes.com/sites/augustin…
Read 5 tweets
Dr. A Profile picture
6 Jan
literally, I can ask a marketer ONE question, and know whether they know what they are doing
specifically, whether they know how to do marketing

don't believe me? DM me and I will tell you the question I use
for reference, cited a great example from @Arrivalist

forbes.com/sites/augustin…
Read 7 tweets
Dr. A Profile picture
6 Aug 20
@kickstand @robinberjon oh, ok. very simple (since it is still not clear to you or the IAB)

throw it ALL out ... it was all based on the premise that microtargeting works, so privacy-invading data collection went crazy and many ad tech companies were set up to take advantage of the free money
@kickstand @robinberjon publishers should rip all the 3rd party ad tech out and work with one partner or ad server (as few as possible)

great example documented in the article below -- when they ripped it all out (no targeting whatever) their revenues went UP dramatically

wired.com/story/can-kill…
@kickstand @robinberjon and marketers should pull spend until they saw a change in business outcomes, any change whatever

that's because their spending on all the privacy-invasive ad tech in the middle was wasteful and useless (did not drive any incremental biz outcomes)

will solve the fraud prob too
Read 18 tweets

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