Got the chance to lead a workshop today for @dickiebush's amazing #ship30for30 community.

I covered how to craft attention-grabbing headlines for your essays.

Shared this 5-point checklist to test your headlines against 👇
1/5 Is your headline specific?

The more specific, the better your target audience can identify that you've written this just for them.

specific > generic
2/5 Is it credible?

Is it believable?

Make sure that the promise you're making in your headline isn't too good to be true.
3/5 Is it intriguing?

Does it spark curiosity and entice the reader to read on?

Your headline shouldn't give away the "punch line" of your essay.
4/5 Is it easy to understand?

Or filled with jargon and abbreviation that might confuse your audience?

Simple words win.

Your audience often just spends a split second glancing at your headline. If they don't get it right away, they'll move on.
5/5 Does it communicate a benefit?

Aka does the reader immediately get what's in it for them?

It should clearly communicate what you’ll deliver to the reader in exchange for their valuable time.

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More from @julia_saxena

17 Feb
What course creators can learn from MIT professor, mathematician, and philosopher Gian-Carlo Rota

7 lessons from a fantastic article by @farnamstreet

1/7 Every lesson should focus on one main point only

Explain it from different angles with different examples to increase the chances that every student "gets it".

Trying to fit in too much can cause confusion and overwhelm.
2/7 Never run over time

Attention spans can only stretch so far.

It’s important to respect the time and attention of others.

This will also force you to condense and compress your ideas further.
Read 9 tweets
16 Feb
It's not the person with the best idea or the right answer who wins.

But the one with the most compelling story.

5 takeaways from @morganhousel 's essay "Best Story Wins" 👇
1/5 You don't need to come up with brilliant, original ideas

Take common knowledge and present it in a new way.
Present it better than anyone has done before.

That's enough.
2/5 Stories are like leverage for complex topics

They help people get the full potential out of something complicated.
But with way less effort.
Read 7 tweets
15 Feb
For the next 30 days, I will tweet a daily Atomic Essay as part of #ship30for30 🚢

I'll write about...
- copywriting
- online courses
- productivity

If any of these topics resonate with you, I'd love to hear what you want to learn specifically.

Follow along in this thread 👇
Read 4 tweets
14 Feb
6 ways to hook your audience so they have to keep reading

Nailing the first and second sentence of an essay is critical. But the hook isn't always obvious.

Here's my cheat sheet for creating intriguing hooks in preparation for #ship30for30

1/6 Drop the reader right into a high-tension moment of a story

The moment when you're about to get eaten by a bear is way more interesting than how you started your camping trip that morning.

You can always circle back to how it all started.
2/6 Pose a BIG question that makes the reader think

Ask "What if...." and let them think through a scenario.
Read 7 tweets
13 Feb
All out of ideas?

13 ways to generate ideas and get the ball rolling again.

I need this list for myself ahead of starting #ship30for30

1/13 Choose a quote

Could be your favorite or a random one.

Write about your interpretation of it.

Use "Yes, and..." "Yes, but..." or "No, actually..." to trigger a flow of ideas.
2/13 Go through your tweets

Especially the ones that got traction.

Pick one and think about how you could expand on the idea.
Read 14 tweets
11 Feb
How do you counter one of the most common objections to your online course?

"Can’t I find this information online for free?”

A story thread 🧵👇
A young girl is desperate to learn and play chess.

She steals a chess magazine because she can't afford it. Hunts for chess books in the local library. And practices with the janitor of her orphanage because no one else is there to play.
That's the story of Elizabeth Harmon in the Netflix show "The Queen's Gambit."

It's easy to forget that just a few decades ago, information was still scarce.

If you wanted to learn, you had to get the right books, be admitted to the right schools, and seek the right mentors.
Read 9 tweets

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