If you want to last longer in a field, focus on fundamental principles governing it
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We get carried by the visible. They are easy to debate, discuss, and dissect.
- fonts and colors on your website instead of content
- camera, lenses instead of principles of photography
- Jira (or Basecamp) instead of training in project mgmt
All are pretentious veneer
- fonts and colors on your website instead of content
- camera, lenses instead of principles of photography
- Jira (or Basecamp) instead of training in project mgmt
All are pretentious veneer
Principles are the opposite. They determine whether you thrive or fade away.
Let me tell you what happens you know the fundamental principles of your field, in the next tweet
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Let me tell you what happens you know the fundamental principles of your field, in the next tweet
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A man came to Ogilvy wanting to advertise the opening of his hotel.
He had just $500.
Ogilvy bought $500 worth of postcards and sent invitations to everybody he found in the local telephone directory.
The hotel opened with a full house.
He had just $500.
Ogilvy bought $500 worth of postcards and sent invitations to everybody he found in the local telephone directory.
The hotel opened with a full house.
What is on the surface, like tools and processes, churn faster. If you want to last longer in a field with respect, focus on fundamental principles governing it.
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