Thread by @jjude

How to build a successful newsletter?

I listened to "Lessons From a $1M/yr Newsletter", a discussion between @nathanbarry & @fortelabs .

Some insights I gathered

🧵

Think of newsletter as a stadium.

A stadium has many entrances. Your newsletter should also have many entrances.

- Homepage
- Subscribe Forms in every post
- Middle of popular posts
- Subscribe links in your newsletter

But @fortelabs doesn't have pop-up forms.

Tiago has many forms.

His forms conversion ratio is about 3%

Forms in his home page converts the most

This was not discussed during this conversation. But it is good to remember what @jackbutcher tweeted once:

> difference between 1% and 2% conversion is 100%

How to grow the newsletter?

If you have coffee with someone, talk to them about your newsletter and ask if you can add them to your newsletter (at least in the begining)

Send newsletter at the same day / time.

Your subscribers should know when they will get an email from you. There should be predictability for your subscribers.

How often should you send newsletter?
Everyday?
Once a week?
Twice a month?

Density of value in your emails determines the frequency. If you can offer value everyday, send everyday.

(Think of @jonathanstark; he sends daily)

People now want to follow and hear from real humans.

So don't hesitate to talk about your vulnerabilities, problems, and struggles.

That is what makes it a personal newsletter

Nathan and Tiago talk much more. They talked about newsletters, selling via newsletters, building cohort based courses...

Interesting discussion. Listen here:

Don't forget to follow me here on twitter.

Did I say, I have an email newsletter too?

If you want to build flywheels for Wealth, Network, Insights, and Self-control, you should subscribe. I send out every Wednesday. Think of it as Wednesday Wisdom

jjude.com/subscribe