In 8 tweets, I'll explain SEO using the analogy of a LIBRARY.
The characters:
👩🏽Librarian = Google
📘Books = All websites
🧔🏽Person searching for a book = Your potential customer
I'll connect it all in the end 🚀
Come on, let's go! Thread👇🏽
1/ Potential customer searches Google
This is equivalent to the person coming to the librarian and asking her to suggest the most relevant book on say "Photosynthesis" ('cause I'm a nerd😅).
2/ Google prepares the search results
The librarian now has to decide which books to recommend from a sea of books.
So, she does this by setting certain parameters to rank the various books.
Which parameters? 👇🏽
3/ Google prepares results (contd.)
The first set of parameters will be:
1. Does "photosynthesis" appear in the title of the book?
2. Does it appear in the chapter titles?
3. How many times is it mentioned across the content?
4/ Google prepares results (contd.)
The second set of parameters are:
1. How many people have borrowed those books?
2. Did those people recommend the respective book?
3. Are those people credible?
5/ Google shows the results
Attaching various weights to these parameters, the librarian shares a list of 10 books that the person should consider.
She has a longer list, but the person doesn't care enough beyond the top 10 😂
6/ Connecting it all!
👉🏽"Photosynthesis": Is what we call a "Keyword"
First parameter set👇🏽
1."Book title": Is the page title of your webpage
2."Chapter titles": Are H1, H2... tags
3."Mentions in book content": Mentions in body content
These are called the "on-page" factors
7/ Connecting it all (Part 2)
Second parameters set👇🏽
1."People borrowing the book": Are "Backlinks"
2."Their recommendations": Are "Do-follow backlinks"
3."Their credibility": An unofficial factor called Domain Authority (DA)
These are called the "off-page" factors.
8/ So, how do you appear in Google's results?
1. Choose a keyword your customer likely searches
2. Write an article & infuse it per "on-page factors"
3. Distribute it so that websites link back to it
4. Preferably credible ones that give a do-follow backlink
That's it!
Of course, there's a lot more nuance to this. But, this thread is enough to understand the language of SEO!
I will cover each of these topics in detail, so do follow me to stay updated :)
If you liked this, please like & retweet the first tweet 👇🏽
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- Product 2 & its failure
- What went wrong
- Why/how GoogleSheets worked