SimpleSEO #3: Today, let's talk about Domain Authority (DA)!

- Google doesn't publicly share any "reputation score" of a website

- So, two companies @SEOmoz and @ahrefs share their interpretation of your website's credibility

👉🏽Note that this isn't endorsed by Google

Contd.👇🏽
2 of 3/

- It is a score out of 100 and is on a logarithmic scale => going from 20 to 21 is tougher than 10 to 11

- Getting backlinks from other quality websites improves DA

- If you've a new website OR haven't focused much on SEO, it is likely to be low (<30)

Contd.👇🏽
3 of 3/

- While unofficial, DA still reflects how difficult it is for you to rank for any keyword => Lower the DA tougher it is

- So, apart from writing content, you should focus on increasing DA

How? That's for the next thread!
Can't remember what "keywords" or "backlinks" are?

Here you go - refresh your memory👇🏽

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More from @KarthikS2206

25 Mar
21 lessons in SEO after growing Flexiple’s organic traffic from 4,000 to 40,000 in 6 months & revenue from 0 to $1mn 🧵
1/ SEO is the most reliable channel of traffic & arguably also leads.

With ~6 billion+ searches occurring each day, ignoring SEO is a very grave error by any marketer - don't make that mistake.
2/ SEO is also a great validator of your startup idea! 

If search phrases related to your idea actually have volume, it naturally indicates that there is a market for your offering.
Read 23 tweets
3 Mar
With 500+ likes & 100+ comments, it's clear that I should document the stories & lessons of growing Flexiple to $1mn!

So, in this tweet thread, I’ve outlined the 13 chapters (among others) that I plan to cover in the course & notion template.

Let’s go👇🏽

1/ Idea validation

Outline📘

- Finding the closest way to mimic your ultimate customer offering

- The plan is to invest the least amount of money or build minimally (ideally nothing), yet get a sense of the market

👉🏽 Also, a write-up of top case studies
2/ Finding a co-founder

Outline📘

- A co-founder isn’t necessary but very helpful

- Aligning on the “right” personality & the expectations you have of them is critical

👉🏽 I’ll also share my experience of finding my co-founders
Read 15 tweets
24 Feb
SimpleSEO #2:

SEO intimidates many!

In 8 tweets, I'll explain SEO using the analogy of a LIBRARY.

The characters:
👩🏽Librarian = Google
📘Books = All websites
🧔🏽Person searching for a book = Your potential customer

I'll connect it all in the end 🚀

Come on, let's go! Thread👇🏽
1/ Potential customer searches Google

This is equivalent to the person coming to the librarian and asking her to suggest the most relevant book on say "Photosynthesis" ('cause I'm a nerd😅).
2/ Google prepares the search results

The librarian now has to decide which books to recommend from a sea of books.

So, she does this by setting certain parameters to rank the various books.

Which parameters? 👇🏽
Read 10 tweets
22 Feb
How did we make $100k using GoogleSheets after 2 failed products?

Many asked me this. So, in 14 tweets, I cover Flexiple’s 1st year comprising:
- Product 1 & its failure
- Product 2 & its failure
- What went wrong
- Why/how GoogleSheets worked

Thread👇🏽

1 of 14/ Premise for Product 1

Our idea was simple: Connecting pre-vetted tech talent with companies.

Like most new entrepreneurs, we wanted to build for scale.

Manual processes just seemed foolish to us, so we decided that building a product was the answer.
2 of 14/ What was Product 1

The product would:

- Manage the entire onboarding flow of freelancers including tests, evaluations, interview scheduling, etc.

- Allow clients to share their requirements in a predictive fashion (just if-else conditions :P)

(contd.)
Read 16 tweets
25 Jan
SEO traffic increased 5x for Flexiple from July to December.

Here’s the 8 step framework I defined to achieve that, explained in step-by-step detail.

The only tools that we use are:
- @ahrefs
- Google sheets

So, let's get started 👇🏽
Step 1/

- Type a relevant industry keyword in @ahrefs' keyword explorer tab

- Keep the keyword short - NOT long-tail

- At this stage, you are just defining the kind of articles you want to write

- For e.g. If I want to write tech articles, I'd just search "Javascript" Image
Step 2/

- This is simple - go to the "Having same terms" tab

- You will get all results which have your keyword phrase in it

- For our e.g., "Javascript" will be included each time

- You can go back to Step 1 if you think the keywords are out of whack Image
Read 13 tweets
13 Jan
Getting started with #NoCode 101:

If you have been hearing a lot about NoCode but don't know where to start, here's some guidance.

I cover:
- Why NoCode?
- Popular tool stacks (& other tools)
- Where to start?
- Some use cases as a showcase

Let's go 👇🏽

#lowcode
1/ Why NoCode?

- Obvious: you don't need to know or learn how to code

- Anyone in your team can take up product building initiatives. No more "developer bottlenecks".

(contd.)
2/ Why NoCode? (contd.)

- Focus shifts to the goal the tech is meant to achieve rather than the tech itself: latter is a very common misstep!

- The underlying products you use also keep improving. So what you can achieve through them also increases proportionally.
Read 16 tweets

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