Thread by @KarthikS2206

With 500+ likes & 100+ comments, it's clear that I should document the stories & lessons of growing Flexiple to $1mn!

So, in this tweet thread, I’ve outlined the 13 chapters (among others) that I plan to cover in the course & notion template.

Let’s go👇🏽

https://twitter.com/KarthikS2206/status/1366648123976654850

1/ Idea validation

Outline📘

- Finding the closest way to mimic your ultimate customer offering

- The plan is to invest the least amount of money or build minimally (ideally nothing), yet get a sense of the market

👉🏽 Also, a write-up of top case studies

2/ Finding a co-founder

Outline📘

- A co-founder isn’t necessary but very helpful

- Aligning on the “right” personality & the expectations you have of them is critical

👉🏽 I’ll also share my experience of finding my co-founders

3/ Building a marketing website (NoCode)

Outline📘

- Even if you know how to code, a marketing website should typically not be coded

- Build beautiful pages using landing page builders and focus instead on content & messaging

👉🏽A loom video to take you through a builder

4/ Breaking down the VC model

Outline📘

- Consider funding as one among the many levers of growth you have; NOT the ONLY lever

- Understand if you’re ready to live the consequences of being a VC-funded startup

👉🏽For that, we breakdown the math behind the VC model

5/ Building your product v1 (NoCode)

Outline📘

- No-code tools like @webflow, @bubble, @AdaloHQ with automation tools such as @zapier/ @integromat can create powerful products

- Add @airtable to it, you can build almost anything

👉🏽 Also, a Webflow walk-through on Loom

6/ "Launching" your startup

Outline📘

- Broady 4 channels: Social media, Launch platforms, Relevant communities & Listing websites.

- Timing of the first 3, ensures the result is greater than the sum of the parts

👉🏽 Will also include 120 places to submit your startup

7/ Finding your first paid customer

Outline📘

- A launch can get you paying customers, but not always

- So, you should reach out to potential customers directly through your network

👉🏽 Will include a personal story of understanding buying cycle to improve conversions

8/ Increasing your website traffic

Outline📘

- Truly sustainable & long-term growth in website traffic comes from search engines

- So, focusing on SEO is the only reliable way to achieve it

👉🏽 Will include a simple breakdown of SEO and also my most successful strategies

9/ Finding novel ways of marketing

Outline📘

- "Side projects"!

- The idea is to build small projects around what your potential customers might find useful & to market your startup subtly through it

👉🏽 Will share our success with this strategy

10/ Breaking down Google Ads

Outline📘

- SEO & Google Ads can be considered for usage in parallel

- Step-by-step breakdown of the various terms & the method to set up a Google Ad campaign

👉🏽Will include screenshots by taking Flexiple's example

11/ Process automation for scale

Outline📘

- With modern no-code tools, you can build a solid backend infrastructure for your startup

- The key is to identify the tasks for which automation actually makes sense

👉🏽 Will share the entire NoCode architecture at Flexiple

12/ LinkedIn marketing

Outline📘

- LinkedIn traction, besides quality content, depends on certain best practices

- This includes good content structure, choosing the right time to post, getting quick likes in the 1st hour, etc.

👉🏽 Will dissect my posts & also share top tools

13/ Cold mails & its performance

Outline📘

- Broadly, three parts to the solution: addressing email deliverability, relevant personalisation and following up appropriately

👉🏽 Will include quality tools & a step-by-step explanation of building a campaign

Phew, long list!

- But, I plan to make this very easy to read & execute

- Also, intuitive navigation inside a Notion template

If you like this effort, retweet the first tweet, so that more people can benefit from it :) 👇🏽

https://twitter.com/KarthikS2206/status/1367105040276578310