3/ Arnault’s story begins in 1949, born in Roubaix, France (2hrs from Paris)
His family owned a civil engineering company. After graduating from École Polytechnique (France’s top engineering school), he began work for the family firm.
1/ There's a communications technique called "Public Narrative". Created by a Harvard prof, it has influenced leading politicians (Obama) and business people (Bezos).
Once you learn it, you see it everywhere...like in Vlad Tenev's GameStop speech.
Let me explain 🧵
2/ "Public Narrative" was created by Marshall Ganz, a Harvard PhD, community organizer & Harvard lecturer.
It's a way structure speech so to persuade and turn values into action. It's been used by lawyers, politicians, activists, PR, teachers and business folk of all stripes.
3/ "Public Narrative" is composed of 3 parts:
• Story of self (a personal story, which invites listeners to connect w/ the teller)
• Story of us (a collective "we" story to show shared purpose)
• Story of now (an urgent story to create action)
— Moanday (an erotic shared team work platform)
— Chopify (butchers-as-a-service)
— La MBA School (a sexy french online business school)
— Loinbase (a marketplace for delicious pork cuts)
— Cumroad (hahahahahahh)
More bangers!
— Kinkedin (fetish dating app)
— Factbook (This is very accurate)
— Spaced (Elon's weed startup)
— Innercom (a chatbot for talking to yourself)
— Lotion (for smooth ops documentation
— Twatter (Ted Cruz's personal social network)
How Citi’s UX costed it $900m:
1️⃣ On a debt instrument, the bank was supposed to pay out interest only
2️⃣ To prevent the payment of principal, you have to (confusingly) check 3 boxes: “Front”, “Fund”, “Principal”
3️⃣ The employee clicked “Principal” but not the other ones...😬
On a related note, Citi has 193 job openings for "UI" right now