1/ When Steve Ballmer joined Microsoft in 1980, he was employee #30 and received ZERO equity.
By its IPO in 1986, he owned 8% of the Microsoft, which makes up the majority of his $80B fortune today.
How did Ballmer get that stake, though? A contract quirk.
Here's the story🧵
2/ Ballmer's Microsoft tale begins in 1975, his sophomore year at Harvard.
He lived down the hall from some dude named Bill Gates.
While Gates dropped out to start Microsoft, Ballmer was a total Harvard head -- playing on the Football team and writing for The Crimson.
3/ After graduating, Ballmer tried his hands at a few things:
• Product Manager at P&G, where he worked with future GE CEO Jeff Immelt
• A brief attempt at Hollywood screenwriting
• Stanford Business School
While at Stanford, Ballmer was convinced by Gates to drop out...
4/...and come join Microsoft.
It was 1980 and the software co. was seeing explosive revenue growth: $16k in 1976 --> $8m in 1980.
Ballmer was to be Gates' first non-technical hire and the offer he gave reflects the fact that Gates' hadn't recruited a business person before.
5/ Ballmer's offer:
• the title of "business manager"
• $50k base salary
• NO equity
• CRUCIALLY-- as Microsoft was so desperate for sales know-how -- Gates (and co-founder Paul Allen) gave Ballmer "10% of profit growth" he could generate.
6/ With Microsoft growing like a weed (it would 2x to $17m in 1981), Ballmer's "10% of profits" deal was not sustainable.
At the time, Microsoft was a partnership (Gates 64% / Allen 36%).
One early VC (Dave Marquardt) wanted to restructure the corp for wider stock ownership.
7/ Gates wanted nothing to do with the restructuring, so Ballmer and Marquardt took the lead.
This was the corporate structure they drafted:
• Gates and Allen own 84%
• 8% goes to investors
• 8% goes to Ballmer (in exchange for waiving his 10% profit share deal)
8/ Gates was OK with the deal but Allen was not.
He wanted Ballmer to own 5% max...so Gates agreed to drawdown the rest of the equity from his own pool.
By 1986, Ballmer owned 8% of $MSFT. It was worth ~$56m when Microsoft IPO'd at $700m.
9/ In the decades since, Ballmer -- who was Microsoft's high-energy CEO from 2000-2014 -- has largely kept his stake in $MSFT.
Today, he owns ~4% of the tech giant while Gates owns ~1.4% (Allen died in 2018, and long ran down his stake).
10/ Ballmer is currently the world's 6th richest person and very high-profile owner of the LA Clippers (which he bought for $2B in 2014).
That original Microsoft contract quirk was cray!
11/ If you enjoyed this (or really like dumb memes), SMASH THAT FOLLOW YO!
3/ Arnault’s story begins in 1949, born in Roubaix, France (2hrs from Paris)
His family owned a civil engineering company. After graduating from École Polytechnique (France’s top engineering school), he began work for the family firm.
1/ There's a communications technique called "Public Narrative". Created by a Harvard prof, it has influenced leading politicians (Obama) and business people (Bezos).
Once you learn it, you see it everywhere...like in Vlad Tenev's GameStop speech.
Let me explain 🧵
2/ "Public Narrative" was created by Marshall Ganz, a Harvard PhD, community organizer & Harvard lecturer.
It's a way structure speech so to persuade and turn values into action. It's been used by lawyers, politicians, activists, PR, teachers and business folk of all stripes.
3/ "Public Narrative" is composed of 3 parts:
• Story of self (a personal story, which invites listeners to connect w/ the teller)
• Story of us (a collective "we" story to show shared purpose)
• Story of now (an urgent story to create action)
— Moanday (an erotic shared team work platform)
— Chopify (butchers-as-a-service)
— La MBA School (a sexy french online business school)
— Loinbase (a marketplace for delicious pork cuts)
— Cumroad (hahahahahahh)
More bangers!
— Kinkedin (fetish dating app)
— Factbook (This is very accurate)
— Spaced (Elon's weed startup)
— Innercom (a chatbot for talking to yourself)
— Lotion (for smooth ops documentation
— Twatter (Ted Cruz's personal social network)
How Citi’s UX costed it $900m:
1️⃣ On a debt instrument, the bank was supposed to pay out interest only
2️⃣ To prevent the payment of principal, you have to (confusingly) check 3 boxes: “Front”, “Fund”, “Principal”
3️⃣ The employee clicked “Principal” but not the other ones...😬
On a related note, Citi has 193 job openings for "UI" right now