"'How are you?' These are the three most useless words in the world of communication."

This compelling (but wrong/daft) assertion is the kind of thing people think they know about talk but don't.

It's one of many communication myths that we should bust.

1. Thread.
2. "How are you" is often deemed a 'pointless' or 'filler' question, to which the socially acceptable answer might be a lie ("fine, how are you?").

"How are you" should not be taken as an opportunity to "discuss the crushing reality of existence."

reaction.life/machells-guide…
3. Here's two friends starting a telephone conversation. It's rapid, what they do is rapid, reciprocal, recurrent, and recognizable – almost banal.

But every turn in this conversation is data, telling us about the kind of conversation it's likely to be.
4. Yes, "how are yous" are also done in written communication, and they also happen on Zooms and Skype.
5. Here's a mother calling home to check on her daughter. Some of the components that we saw in the previous friends' conversation are absent.

At line 06, Mum overlaps her daughter's return greeting to do something else.

Dispensing with "how are yous" is data.
6. Here's Dana and Gordon, girlfriend and boyfriend.

We can tell from the silence at line 03 that there is trouble ahead for Gordon, because of the lack of rapid, reciprocal, 'pointless' filler.
7. And since there is no greeting, or “how are you”, you should be able to see that Debbie and Shelley are about to have an argument...
8. As COVID-19 took hold, these three little words told us something about societal change.

“How are you” no longer indicated of the start of a no-problem conversation. Instead it became the entire purpose.

And it was hard to answer.

theatlantic.com/family/archive…
9. Of course, loads of interactions don't (and shouldn't) start with "how are yous".

But again their absence, and systematically different opening structure, is data.

Here's a double-glazing sales call, a patient calling their GP, and someone booking a holiday.
10. And, to 'build rapport' (don't get me started) in a business-to-business cold call sales encounter, here's the salesperson producing a NON-RECIPROCATED "how are you" - although at line 07 they answer anyway, and carry on with the 'small talk'.

Hint: stop building rapport
11. Here's another non-reciprocated "How are you", in a call from a student to a university during 'clearing'.

The student is hoping to get a place on a degree course for which the grade requirements are more than they have 😢

Line 04 tells us the call-taker is a bit thrown!
12. Upshot:

We say "communication is key" ... right up to the moment where we study it properly 🧐

To understand conversation, study actual talk, in the wild, as it happens.

#EMCA

📻Word of Mouth: bbc.in/37NsKpD
📻The Life Scientific: bbc.in/3qUHoCZ

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More from @LizStokoe

10 Jan
Regarding the UK gov's new Covid campaign (“Act like you've got the virus”), I was asked on @SkyNews yesterday if “there is a problem with compliance now in terms of people adhering ... is the message is clear enough?”

Preparing took me down messaging rabbit holes.

🧵
2. On Friday night, to prepare for the interview, I duly looked at @DHSCgovuk's campaign.

Prof Whitty speaks to camera: “We must all stay home. If it is essential to go out, remember wash your hands, cover your face indoors, and keep your distance from others.”
3. The new campaign combines March 2020's strap-line – “Stay Home>Protect the NHS>Save Lives” with new messages (e.g., about the new variant).

“We all NEED” (below) is not the same as Whitty's “We MUST” - or the very clear "You MUST stay at home" text message from March 2020.
Read 17 tweets
16 Nov 20
🚨New #IndieSAGE paper🚨

1. From Stay Home to Stay Alert, UK government messaging has been much discussed during the #COVID19 pandemic. #IndieSAGE has analysed its effects (March-Oct 2020) and makes recommendations for a communication reset.

🔗bit.ly/3kBrpp6

🧵 Image
2. It is through language that #COVID19 laws, regulations, rules, and guidance are written - which must be understood, interpreted, and acted upon by people. Precise messaging is easier to understand and act upon.

For instance, what counts as 'mingling'?

(@AdamWagner1) Image
3. While 90% of people believed that “Stay home, protect the NHS, save lives” was clear, "Stay Alert" was immediately challenged, rejected by other UK nations, criticized, satirized, and - crucially - not understood by 65% of people. Image
Read 14 tweets
11 Sep 20
🧵

1. Why does @IndependentSage recommend maximizing remote learning at #Universities from the START of term?

Does SAGE agree?

Does the UK Government #FollowTheScience? And will Universities?

🤔
2. #IndependentSAGE agrees with SAGE that, in Autumn in HE, “significant outbreaks are likely" that "could amplify local & national transmission"; that "this requires national oversight”, & that “asymptomatic transmission may make these harder to detect”.

3. Our report published yesterday maps, in detail, the overlap between SAGE and #IndependentSAGE's principles and recommendations, and is summarized below:

🔗 bit.ly/3mdhXKL
Read 16 tweets
27 Aug 20
🧵 #COVID19 and the discourse of 'anxiety' 💬

1. People are ‘returning’ or ‘going back’ to work and good employers are putting safety measures in place.

In the mix, we're witnessing the division of people into categories: ‘comfortable’, '(ir)rational', 'reluctant', ‘anxious’.
2. Today sees an overt push/threat to stop #wft

#TomorrowsPapersToday @hendopolis
3. If I do my job from home for a while longer, which I'm lucky enough to be able to (although my partner, a keyworker, is not), I reduce transmission risk for myself AND others - by being one less body to d i s t a n c e from, need a mask for, etc.

#wfh
Read 13 tweets
11 Aug 20
A thread on the 'quality’ of F2F vs online interaction.

While ‘communication is key’, what we know about communication, inc. online, often rests on stereotypes or anecdata.

So when it comes to the ‘quality’ of online interaction, what is fact and what is communication myth?
1. The biggest assumption is that being ‘in person’ equates to better ‘quality’ (I’m mostly avoiding 'F2F' because we *are* F2F when video is enabled). But I’m putting a hypothesis out there:

(In)effective communicators are (in)effective communicators regardless of modality 😉
2. There are lots of myths about what constitutes communication ‘quality’ even before we get to differentials across modalities. When it comes to remote interaction, the focus is often on already-tenuous things (e.g., rapport) rather than how people simply *get stuff done*.
Read 15 tweets

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