9. Of course, loads of interactions don't (and shouldn't) start with "how are yous".
But again their absence, and systematically different opening structure, is data.
Here's a double-glazing sales call, a patient calling their GP, and someone booking a holiday.
10. And, to 'build rapport' (don't get me started) in a business-to-business cold call sales encounter, here's the salesperson producing a NON-RECIPROCATED "how are you" - although at line 07 they answer anyway, and carry on with the 'small talk'.
Hint: stop building rapport
11. Here's another non-reciprocated "How are you", in a call from a student to a university during 'clearing'.
The student is hoping to get a place on a degree course for which the grade requirements are more than they have 😢
Line 04 tells us the call-taker is a bit thrown!
12. Upshot:
We say "communication is key" ... right up to the moment where we study it properly 🧐
To understand conversation, study actual talk, in the wild, as it happens.
Regarding the UK gov's new Covid campaign (“Act like you've got the virus”), I was asked on @SkyNews yesterday if “there is a problem with compliance now in terms of people adhering ... is the message is clear enough?”
Preparing took me down messaging rabbit holes.
🧵
2. On Friday night, to prepare for the interview, I duly looked at @DHSCgovuk's campaign.
Prof Whitty speaks to camera: “We must all stay home. If it is essential to go out, remember wash your hands, cover your face indoors, and keep your distance from others.”
3. The new campaign combines March 2020's strap-line – “Stay Home>Protect the NHS>Save Lives” with new messages (e.g., about the new variant).
“We all NEED” (below) is not the same as Whitty's “We MUST” - or the very clear "You MUST stay at home" text message from March 2020.
1. From Stay Home to Stay Alert, UK government messaging has been much discussed during the #COVID19 pandemic. #IndieSAGE has analysed its effects (March-Oct 2020) and makes recommendations for a communication reset.
2. It is through language that #COVID19 laws, regulations, rules, and guidance are written - which must be understood, interpreted, and acted upon by people. Precise messaging is easier to understand and act upon.
3. While 90% of people believed that “Stay home, protect the NHS, save lives” was clear, "Stay Alert" was immediately challenged, rejected by other UK nations, criticized, satirized, and - crucially - not understood by 65% of people.
2. #IndependentSAGE agrees with SAGE that, in Autumn in HE, “significant outbreaks are likely" that "could amplify local & national transmission"; that "this requires national oversight”, & that “asymptomatic transmission may make these harder to detect”.
3. Our report published yesterday maps, in detail, the overlap between SAGE and #IndependentSAGE's principles and recommendations, and is summarized below:
3. If I do my job from home for a while longer, which I'm lucky enough to be able to (although my partner, a keyworker, is not), I reduce transmission risk for myself AND others - by being one less body to d i s t a n c e from, need a mask for, etc.
A thread on the 'quality’ of F2F vs online interaction.
While ‘communication is key’, what we know about communication, inc. online, often rests on stereotypes or anecdata.
So when it comes to the ‘quality’ of online interaction, what is fact and what is communication myth?
1. The biggest assumption is that being ‘in person’ equates to better ‘quality’ (I’m mostly avoiding 'F2F' because we *are* F2F when video is enabled). But I’m putting a hypothesis out there:
(In)effective communicators are (in)effective communicators regardless of modality 😉
2. There are lots of myths about what constitutes communication ‘quality’ even before we get to differentials across modalities. When it comes to remote interaction, the focus is often on already-tenuous things (e.g., rapport) rather than how people simply *get stuff done*.