An issue for any creator selecting a platform or platforms like Substack or Twitter is: who owns the customer? Can the creator move to another platform or decide to roll their own platform?
You may recognize this as "wholesale transfer pricing" from blogs such as mine (25iQ).
You may recognize this as "wholesale transfer pricing" from blogs such as mine (25iQ).
Competition will create options for creators who want to own their customers. The scarce good isn't the platform but instead compelling offerings from creators. What will attract creators? Great tools for sure, but more importantly lower customer acquisition cost for creators.
How many creators exist? One estimate is 50 million, but as always, that's a guess and depends upon the definition used. The revenues of creators will follow a power law, because 1)people don't make decisions independently 2) talent and work ethic are not evenly distributed, etc.
Simba: "Dad are we going to offer Super Tweets to Super Followers? Nala says she won't date anyone who can't monetize their tweets."
Mufasa: "The Great Kings always own their customer relationships so until Twitter specifies the terms, we are going to explore all options."
Mufasa: "The Great Kings always own their customer relationships so until Twitter specifies the terms, we are going to explore all options."
Simba: "Twitter and the other platforms need to do something that we can’t do on our own. Otherwise creators like us will simply monetize elsewhere."
Mufasa: "Yes. If the platforms don't improve our unit economics we will roll our own solutions with MailChimp, Memberful, etc."
Mufasa: "Yes. If the platforms don't improve our unit economics we will roll our own solutions with MailChimp, Memberful, etc."
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