Was interesting to read (yes, i got it transcribed) the @jeremysliew + @HarryStebbings chat on 20VC where they discuss the 2012 Lightspeed round into Snapchat that Jeremy led.
What I found most interesting was this account of Jeremy Liew's persistence in trying to contact Evan Spiegel. VCs chasing founders who dont give them any bhav:)
Remember something like this for Sarah Cannon leading Index's recent round into Notion.
Liew's laws of consumer social investing!
- can this become part of pop culture?
- can this become a habit?
- is there a scalable, repeatable way to grow?
- does the founder have a unique insight that explains the success, that explains what's going on?
Evan Spiegel's insight into the importance of ephemerality
Benchmark consumer engagement metrics in consumer social.
Useful to see
- Bitcoin
- the sudden spurt in collectibles (StockX, GOAT, Artsy, RallyRd) including NFT + the entire financialisation of everything trend
- Gamestop + WSB
as decentralised coordinated accelerated creation of value.
Let us unpack this.
Value of anything incl currency, stocks has a broad subjective basis.
That said, to ensure that we dont start questioning the value of currency or what we are buying in every transaction, we base value in some centralised authority's diktat - state / central bank / market.
That means the gatekeeper / centralised authority (who also maintains the ledger) has a fair amount of power.
Historically transactions in stock market / art / currencies have all been intermediated or coordinated through a central authority (NSE / NYSE / Christies etc.)
I thought this was an outstanding podcast - one every dev tools startup founder should listen to or read the transcript of. Brief 🧵 on what I found interesting.
1st fit: product / solution to problem fit - ensuring that you are able to create a product that solves some or most of the customer problem that spurred you to start up. This is the Minimum Viable Product or MVP as it is called.
(also ref to as the value hypothesis)
2nd fit: GTM to market fit, where you reach the ideal combo of customer segments, sales channels & customer acquisition approaches (collectively GTM) getting you to +ve contribution margin (i.e., revenue minus COGS minus direct mktg costs) for every new customer. This is PMF.
A startup learns about itself in 3 ways. Or rather founders learn about their startup, & how well it is doing, or not, in one of 3 primary ways.
- customers / product iterations
- interviewees / hiring
- investors / fundraising
In that order.
Let us unpack this.
Customers / product iteration.
The best customer feedback is not by hearing them talk, but seeing how they interact with the product - buying it, or using it.
Learn from the feedback + reactions you get, & further iterate the product. And again go back to them with the product. The faster the pace of product iteration, the faster the learning cycles.
This is really what matters for learning from customers
Of course hardware in edtech isnt new. Byju's for instance has thus far sold its content via tabs.
Incl MBA Prep, not just high school tuition.
Hardware is a great way to build a pipe / enable access in markets where internet bandwidth is iffy. As this SD card play from Nigerian startup @uLessonApp by @SimShagaya shows...
Interesting to see Substack, Teachable (or Didactic from @wes_kao@gaganbiyani where @Lennysan is offering this cohort-based course) as the initial tiles of a larger revenue jigsaw (puzzle).
The core theme is of course @kevin2kelly's famous making a living of your 1,000 or (more) true fans. All of these (Substack, Teachable, Patreon, BuyMeaCoffee etc.) can be seen as ways to enable different route of making a living via your 1k fans
Before the internet, you had to go through gatekeepers (editors, music co CEOs etc) to reach your fans.
Then, in the first phase of the internet you had marketplaces (Skillshare, Udemy, itunes) where you dont have emails or even direct connects with your fans.