1/ Why People Buy Cards & Why They Love Receiving Them
Physical cards mean more to people than other forms of communication.
In an age of quick-burst email and massive group texting, a physical card is a piece of antique art.
The more we move online, the more we love cards.
2/ UK Gifting Cards: A Resilient & Non-Cyclical Industry
Sending/receiving cards is ingrained in UK culture. Per $MOON prospectus, 87% of UK adults that purchase/send a card send ~20 per year.
Gifting cards = annuity-like revs. People buy cards for the same people every year!
3/ $MOON Is The Obvious Online Choice For Cards
The card market is moving online. Online cards grew faster than cosmetics, homewares & clothing!
Despite this growth, online sales represent only 10% of the total card market.
By 2024, online will account for ~20% of card sales.
4/ Benefits of Buying Cards Online
The biggest benefit to buying cards online is in the *data*
MOON has 160M in historical transaction data.
Data helps MOON's recommendation/curation algorithm provide the best curated, personalized experiences for customers.
STICKY BIZ
5/ $MOON & $SFIX ... A Worthy Comparison?
Like Stitch Fix (SFIX), MOON learns about your likes, humor, and other attributes to continually curate the best types of cards for all your occasions.
This type of customer engagement has led to an 86% brand awareness & 74 NPS rating
6/ An App-First Business
MOON’s app offers augmented reality card selection, personalized handwritten messages, and faster checkout times than a web page.
App customers also purchase more cards. In 2019, customers who used the app bot 15% more cards than webpage customers.
7/ The MOON Experience: From Home Page To Checkout
The website has a beautiful UI/UX. It’s light, pink, and sports great fonts.
MOON built its search engine in-house using its 160M+ purchase history insights.
Before checkout, MOON offers cross-sell products like gifts, etc.
The last decade hasn't been the same as Graham points out in his book.
It hasn't been better to "buy a group of large companies that are relatively unpopular."
In fact, it's been better to buy "glamorous and dangers fields of anticipated growth"
2/ Using Microsoft as An Example
When you stop and think about $MSFT, it'll blow your mind. Anderson notes:
"In its last year as a private company, $MSFT made $24 million net profit. In 2018 it earned $30.27 billion. That’s at a 24& CAGR over 33 years w/ 30% EBIT margins."