3 quick tips for product discovery:
1/ Ambiguity
You have to be willing to swim in the seas of ambiguity before you can reach the wonderful sunny island of product clarity.
The urge to eliminate ambiguity is often useful, but it allows a number of cognitive biases to cloud your judgment early on in discovery.
You have to be willing to swim in the seas of ambiguity before you can reach the wonderful sunny island of product clarity.
The urge to eliminate ambiguity is often useful, but it allows a number of cognitive biases to cloud your judgment early on in discovery.
2/ Progress
If you optimize for *showing* daily progress during discovery, be prepared for *slowing* actual progress towards discovery.
When you optimize for showing progress over discovery itself, you are forced to convey structure, clarity, certainty that is nonexistent.
If you optimize for *showing* daily progress during discovery, be prepared for *slowing* actual progress towards discovery.
When you optimize for showing progress over discovery itself, you are forced to convey structure, clarity, certainty that is nonexistent.
3/ Loop, not a straight line
We prefer straight line, sequential processes. But product discovery is not a straight line.
Think of it more like a Research—Refine loop: research, rough hypotheses, research hypotheses, refine hypotheses, clarify use cases, research use cases...
We prefer straight line, sequential processes. But product discovery is not a straight line.
Think of it more like a Research—Refine loop: research, rough hypotheses, research hypotheses, refine hypotheses, clarify use cases, research use cases...
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