Width metrics:
• Impressions
• Followers
• Likes
• Views
Depth metrics:
• DM’s
• Super fans
• Word of mouth
• Remembering it 6 months from now
All the long term wins for businesses and creators are going to those who invest in depth.
• Impressions
• Followers
• Likes
• Views
Depth metrics:
• DM’s
• Super fans
• Word of mouth
• Remembering it 6 months from now
All the long term wins for businesses and creators are going to those who invest in depth.
The biggest problem internet companies + creators face:
It’s much easier to measure width metrics than depth metrics currently.
It’s much easier to measure width metrics than depth metrics currently.
This results in what I call “The Doerr Problem”
Whatever is easiest to be measured will be optimised for
We chase width because it’s easy to measure
“What gets measured gets managed.” - John Doerr
If you can measure depth, you could change the internet’s click bait culture
Whatever is easiest to be measured will be optimised for
We chase width because it’s easy to measure
“What gets measured gets managed.” - John Doerr
If you can measure depth, you could change the internet’s click bait culture
The Doerr Problem can be seen elsewhere:
It’s easier to quantify the number of friends than the quality of friends we have.
It’s easier to quantify the number of friends than the quality of friends we have.
The Doerr problem in fitness:
It’s easier to quantify the number of reps in a workout than the form on the reps.
Again:
Depth (Form) > Width (Reps)
It’s easier to quantify the number of reps in a workout than the form on the reps.
Again:
Depth (Form) > Width (Reps)
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