Dear International Websites:

* If you only have certain offering available for *some* countries, publish those URLs only in those, don't waste crawlers efforts going through hundreds of thousands of URLs which are not indexable anyway ...
* If you're language targeting and end up realizing you can't grow further due to lack of localization and there's enough traffic + conversion potential in that market: consider to start country targeting it - it will be better than trying to "patch" and look for workarounds...
* If you're country targeting using subdirectories, for heaven's sake, please use the country subdirectory as the first one in your URL structure, eg: domain.com/ch/ for Switzerland rather than language first, eg: domain.com/fr/ch/ for Swiss in French, etc. 😅
...following an approach: domain.com/country/langua…... is much more scalable and easier to manage.

* If you started with a ccTLD for your own country, forget about reusing it to grow internationally, don't force things 🤗 You'll need a new domain for new ones!

• • •

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More from @aleyda

20 Aug
Do you really need to use hreflang annotations? Are your different International Web versions suffering from search results cannibalization/overlay? Stay tuned for a *free* way to find it out...
Identify the hreflang need & implementation scope for free w/ this Google Data Studio Dashboard I've created to check International Search Results Overlay Issues:

* See and copy the Dashboard: datastudio.google.com/u/0/reporting/…

* Learn how to use it: aleydasolis.com/en/search-engi…

...
...

This Google Data Studio dashboard allows you to select a site version from Google Search Console, to see which are the top countries for which the selected Web version is ranking for, and see if there are non-relevant countries generating non-trivial impressions + clicks...
Read 5 tweets
16 Jul
Low Hanging Fruit Structured Data Implementation Prioritization:

1. Check for which search results your pages are shown in the top 10 but not included in SERP features triggered by SD: FAQs, How-To's, etc for which you have content. SEMrush offers filters to obtain them...
...

2. Export the list of these pages and do a list crawl of them using an SEO crawler supporting SD validation, like @screamingfrog, making sure to enable JS crawling + SD validation...
....

3. Check if these are not implementing the relevant Structured data or if they're including it but with errors that could make them to not trigger the relevant SERP feature, assessing if they're following also Google's Quality Guidelines too: developers.google.com/search/docs/gu…

....
Read 5 tweets
11 Dec 19
First session of the day at #WMConfDACH is with @danielwaisberg about the Google Search Console!
How do the Google Search Console team works to improve websites?

* Define what can help a site succeed on G

*classify al pages in the G index to annotate issues

*help site owners fix their site

#gmczrh #wmconfdach
Google search console search analytics, reporting, testing tools, alerts: their role and goal within the platform.

@danielwaisberg

#gmczrh #wmconfdach
Read 76 tweets
29 May 19
If you’re a digital marketing company that’s not remote yet, here’s something new to try before end of year: a day per week working remotely (from anywhere your team wants). Your team will likely improve productivity that day without commute and disruption...
...you’ll show that you trust your team and care about a better life-work balance too. It’ll force you to improve your communication + coordination channels and protocols and will make obvious issues that were previously hidden by an always “in person” setting that you can fix..
... the best that can happen? That you see it works so well that you can go fully remote when checking that any previous concerns were diluted when trying. The worst? That it goes so bad somehow that you stop doing it after seeing you definitely need to fix certain issues first..
Read 4 tweets

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