8/ The Spittin' Chiclets team hop into the social media frenzy and -- within weeks -- are in talks with Barstool Sports and New Amsterdam to make a product.
9/ Within a few months, New Amsterdam has created Pink Whitney Vodka (literally, pink lemonade + vodka).
The personality of Spittin' Chiclets is all over the label:
• Spittin' logo
• Barstool logo
• Whitney's jersey #
• 2 catch phrases: "not a bit deal", "what a legend"
10/ By September 2019 (11 months after the original podcast ad read), Pink Whitney is in stores.
In a savvy move, the product announcement coincides with the crew’s interview of NHL superstar Sidney Crosby (considered his generation’s best player + Whitney's former teammate).
11/ Whitney jokes about the drink debuting on the same day as Sidney Crosby's appearance:
“It’s very exciting to have Sidney Crosby, who made me millions, the same day we’re releasing a drink that could someday make me millions.”
(He wasn't wrong)
12/ Unsure of the demand, New Amsterdam produces 1m bottles of Pink Whitney -- this supply typically lasts 3-6 months.
The entire run sells out in 6 weeks.
In less than 2 years, Pink Whitney has sold 15m+ bottles ($100m+ in sales) and is North America's #1 flavored vodka.
13/ Pink Whitney has exploded in popularity outside of its traditional hockey fan bases.
2 of the 3 top Google search locations are Mississippi and Alabama...places w/ little hockey to speak of.
Next up: become America’s top shot brand, taking on Jägermeister.
14/ In sum: Whitney may have done the single most valuable podcast ad read ever.
For Barstool (America's 5th largest pod publisher), it's only a start.
15/ If you want more fire business story threads, smash that FOLLOW: @TrungTPhan.
Also, check out the full article where I was fortunate enough to speak with Barstool CEO (@EKANardini) and the Spittin' Chiclets team (@BizNasty2point0, @ryanwhitney6).
He founded Greensill Capital to disrupt "supply-chain finance", a $7T industry that supports global trade.
A few months ago, Greensill was headed for a $40B IPO. Now, it's likely worth $0 (oh, and Softbank is involved).
WTF happened? 🧵
2/ First, what is supply chain finance (SCF)?
Let's say you supply widgets to a car company. Typically, you give CarCo 90-120 days to pay its invoice for the widgets.
Waiting for the money sucks, though. You have working capital needs that CarCo's money could help with.
3/ Let's say your invoice to CarCo is $1000.
A bank or lending organization will offer you this SCF deal:
1⃣They advance you $990 upfront
2⃣Take on the credit risk of CarCo's bill owing
3⃣At 90-120 days, CarCo pays the full $1000 and the financier profits $10
1/ In 2004, Elon Musk and Jeff Bezos met for a meal to discuss space.
It was one of their few in-person interactions.
The conversation they had perfectly captures the different approaches they've taken to space exploration.
Here's the story 🧵
2/ For Bezos, the path to the meeting began in 1999 when he and famed sci-fi author Neal Stephenson watched the film "October Sky" (about NASA engineer Homer Hickam)
After the viewing, the Amazon founder told Stephenson he always wanted to start a space company...
3/..and Stephenson said "why don't you start today?"
Stephenson -- author of classics such as "Snow Crash" -- was hire #1 and put together a team of thinkers and engineers.
Bezos dropped in on the team one Saturday a month, mostly to discuss alternatives to chemical rockets.