Most founders are scared of marketing.
They think it's douchey.
Instead, they do Field Of Dreams marketing:
"If you build it, they will come".
They won't. You need marketing.
The problem is, most marketers are aggressive.
They think in clicks and funnels, not brand...
They think it's douchey.
Instead, they do Field Of Dreams marketing:
"If you build it, they will come".
They won't. You need marketing.
The problem is, most marketers are aggressive.
They think in clicks and funnels, not brand...
For years, we hired marketing agencies who would embarrass us with cheesy and overly aggressive tactics.
So, we stopped doing it. We focused on organic growth, and in many instances it meant that we lost out on huge opportunities to well funded and better marketed competitors...
So, we stopped doing it. We focused on organic growth, and in many instances it meant that we lost out on huge opportunities to well funded and better marketed competitors...
This was profoundly stupid.
Finally, we came to our senses and, infomercial style, said "there's got to be a better way".
Last year, we co-founded @doubleupgrowth with @aidanhornsby to create a growth marketing agency that focuses on marketing great product tastefully....
Finally, we came to our senses and, infomercial style, said "there's got to be a better way".
Last year, we co-founded @doubleupgrowth with @aidanhornsby to create a growth marketing agency that focuses on marketing great product tastefully....
They do marketing in a way that lets founders sleep at night.
One cool story:
Over the past year, they have been working with @foundmyfitness, who I think is doing insanely important work educating the world about science and health...
One cool story:
Over the past year, they have been working with @foundmyfitness, who I think is doing insanely important work educating the world about science and health...
They grew @foundmyfitness's recurring revenue by 413% by focusing on base hits behind the scenes.
Nothing aggressive.
Nothing flashy.
Just best practices, done tastefully.
So cool seeing this come to fruition:
doubleup.agency/foundmyfitness
Nothing aggressive.
Nothing flashy.
Just best practices, done tastefully.
So cool seeing this come to fruition:
doubleup.agency/foundmyfitness
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