**Scale Your Business with Proper Angle Generation and YouTube Ads**
Despite the tsunami of YT ads by gurus for pre-built Shopify stores and finding more leads, most do not know how to run them properly.
Let’s discuss their mistakes and how to scale an offer with YouTube ads.
Despite the tsunami of YT ads by gurus for pre-built Shopify stores and finding more leads, most do not know how to run them properly.
Let’s discuss their mistakes and how to scale an offer with YouTube ads.
First of all, scaling works best for mass market offers.
The easiest way to scale on YT or any platform is to create an offer that will appeal to nearly everyone.
Now all of these gurus are playing in the right niche.
But their approach appeals to a limited type of customer.
The easiest way to scale on YT or any platform is to create an offer that will appeal to nearly everyone.
Now all of these gurus are playing in the right niche.
But their approach appeals to a limited type of customer.
Biz opp offers appeal to people looking to make a little extra cash.
They generally don’t really care how they get there (agency, affiliate, or otherwise)
When a guru shouts about leads and agencies, he is not speaking directly to this broad audience.
They don't care.
They generally don’t really care how they get there (agency, affiliate, or otherwise)
When a guru shouts about leads and agencies, he is not speaking directly to this broad audience.
They don't care.
So forget the mechanism; you need to address the actual problem and beliefs the customer has.
Instead, you should be pitching something like “how to start an online business making $2-3k a month.”
Simple and believable and definitely has mass appeal. But that’s not enough.
Instead, you should be pitching something like “how to start an online business making $2-3k a month.”
Simple and believable and definitely has mass appeal. But that’s not enough.
You need to be precise with your copy. Add some specificity and curiosity that will separate your offer from your competitors.
You can do this while addressing any false beliefs or objections the customer may have in the angle as well
For example:
You can do this while addressing any false beliefs or objections the customer may have in the angle as well
For example:
“No coding necessary,” “No need to buy paid ads,” “a simple skill that you already possess,” etc.
Then add some more specificity: "In 60 days," "only 2 hours a week required," etc.
Then add some more specificity: "In 60 days," "only 2 hours a week required," etc.
By creating a broad angle for a mass market, you have now positioned yourself to present your offer to the largest group of potential buyers possible, allowing you to target the broadest audiences on YouTube.
But your work is not done yet.
But your work is not done yet.
Now you have to do is convince them that your mechanism (agency, dropshipping, etc.) is the best way for your leads to achieve their goals.
But that’s a thread for another time.
For the time being though, you now have an approach that actually works better for YouTube ads.
But that’s a thread for another time.
For the time being though, you now have an approach that actually works better for YouTube ads.
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