Right on. 100%. I would add that the ability to make a compelling counter-argument is what leads to the creation of the most effective/credible antagonists. Basically makes it much harder to have someone who “Just Wants Power” while twirling a mustache.
I think this is the most important aspect of writing any sort of material while also being one of the most conceptually misunderstood. Should it be helpful, here’s how I approach it ...
Recently I’ve seen people define their “theme” with one or two-words, or treat it like a tagline.
IMHO that’s doing a disservice to whatever project you’re working on and ultimately making your process more difficult.