Thread by @BiancaMinnie4

Now to some great insights from @murpharoo. I thought she hit the nail on the head with this piece.
Scott Morrison did a lot of making things worse this week, although he was trying to make things better. 1/
theguardian.com/australia-news…

2/ Katharine Murphy shares an insight about Morrison: he "speaks almost exclusively to one cohort of voters: men at risk of voting Labor". If you are a male swinging voter, you probably don't notice this but the rest of us might feel excluded.

3/ The PM's not talking to you - he never is. Morrison always thinks like a campaign director but of late has been "whacked, and hard", so he's now faced with trying to engage with women - meaningfully. Hence the "hapless fumbling" we've seen.

4/ With little practice & possibly no real interest, it's been "inelegant, to put it kindly". In response, the PM and his advisors have responded in their usual manner, rather than with "empathy & moral clarity". It didn't work.

5/ So the PM has developed a new strategy. He tried to reset on Tuesday, telling women he was listening but messed it up. He tried again with Tracy Grimshaw on ACA Current Affair. His strategy became clearer when he got some clear air (Grimshaw didn't make this easy though).

6/ Morrison was was trying to engage one cohort of women. @murpharoo calls them "patient women". Women who might understand rather than judge when men refuse to get obvious things.
(Aside - I am definitely not feeling patient.)

7/ Morrison has calculated that some women are angrier than others. So in his interview with Grimshaw, Morrison tried to appeal to the not so angry women. He said, “I may not have always got it as much as people would like me to," (directly to women inclined to take pity)...

8/ ...“But I assure you, I am doing everything I can to understand it as best I can”.
So he spoke to women who might be patient when their husband suddenly recognises the bleeding obvious. But Morrison was also talking to men.

9/ He was talking to men like himself, attempting to connect with men who are dumbfounded about why women are so angry.
At the core of it Morrison is battling a significant empathy deficit at the moment, so he's trying to be relatable. That's been Scotty's goal this week.

10/ Morrison might talk to a particular group of men & a particular group of women in the hope this works. But as Murphy reminds us, Morrison is constantly calibrating & recalibrating. She also highlights that it is "alienating & abhorrent" and it's "exhausting & diminishing".

11/ Murphy says she's way past caring about Morrison's tactics. She's "interested in right & wrong, & whether Morrison is prepared to act like a leader who understands the difference".
She correctly identifies that the PM is more about “me” than mea culpa.

12/12 Murphy also recognises that many, many women see this very clearly too.
Great piece.
#NotAPatientWoman #EnoughIsEnough #auspol

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