1/8 Thread: $LULU FY 4Q'21 earnings call

LULU had a decent Q4. Topline grew ~24% vs guidance of mid-teens.

Overall, FY'21 revenue grew ~11% even though DTC doubled. Mirror also contributed $170 mn last year.

Key highlights from earnings call.
2/8 In Q4, women's segment grew ~20%, still ahead of men's growth reversing the trend seen in the last few years.

Apparently men shop more in stores vs women, and management expects men's sales to pick up as stores start to operate in full capacity this year.
3/8 LULU cited 1% market share gain in broader adult activeware market in 2020.

International revenue grew 31% in 2020 and estimate just 14% penetration in outside NA market. New EVP in International markets will lean into some key markets.
4/8 Mirror acquisition has seemed to fare well so far.

Mirror is seeing 2 users per household and avg member taking 6 different types of workout each month.

Expects Mirror's revenue to grow 50%-65% this year to reach $250-275 Mn.

Some key strategies here (see image).
5/8 Despite Covid related uncertainties, 30 new stores were added in last year. Although gross margin was +60 bps YoY, last quarter saw higher markdown. Inventory level (+25% YoY) still seems somewhat elevated to me which may continue to pressure on GM.
6/8 Guidance for next year: $5.55-5.65 Bn (+27% at mid-point)

40-50 new stores (30-35 international) i.e. LDD sqft growth

expects ~50 bps pressure on GM and 50-100 bps deleverage on SG&A, primarily because of investment in Mirror. Capex $335-345 mn.
7/8 Found it a bit odd that management commented on consensus estimates quarter by quarter during the prepared remark. Not sure why this was necessary.
8/8 My deep dive on $LULU (no paywall): mbi-deepdives.com/lulu/

Subscribe here: mbi-deepdives.com/plans/subscrib…

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More from @borrowed_ideas

27 Mar
1/5 Thread: 50 years of Bangladesh

Exactly five decades ago, Bangladesh became an independent nation on this day.

Dubbed as a basket case and despite a famine that followed a few years after the war, Bangladesh mostly surprised the whole world.
2/5 A country with a size of the New York State but the half the population of the US, Bangladesh was supposed to crumble, but it hasn’t.

Bangladesh may have surprised the world, but most Bangladeshis do have a sense of melancholy.
3/5 Many Bangladeshis know someone who they lost during the war. When you pay such a high price to be independent, you want to be compensated with bit of a utopia that makes the sacrifice worth it.

Bangladesh fell far short of that utopia.
Read 5 tweets
24 Mar
1/9 Thread: The agony and ecstasy of concentrated portfolio

JPM recently updated their famous paper on the concentrated portfolios. Just like the earlier two, it is a very humbling read.

Given the pick up in volatility, perhaps the danger of concentration is more intuitive now.
2/9 "more than 40% of all companies that were ever in the Russell 3000 Index experienced a “catastrophic stock price loss”, which we define as a 70% decline in price from peak levels which is not recovered."
3/9 Take a minute to read this. If you have been told "stocks always go up", I have news for you.

It's a very hard endeavor we all still choose to do, for better or worse.
Read 9 tweets
20 Mar
1/9 Thread: The dilemma of behavioral biases

Knowing about behavioral biases and knowing *your* biases are very different. Most investors have this implicit assumption that behavioral biases are other people’s problems, and they are somewhat immune from this “disease”.
2/9 Nobody really claims this since it’s not believable, but many carry this implicit assumption.

While discussing with @LibertyRPF recently, we both conceded that we act very differently to a company and its shortcomings depending on whether we own the stock.
3/9 He mentioned how his views on Facebook’s shenanigans had a high correlation to whether he actually owned the stock.

Looking at how many smart people absolutely lambaste Facebook, I have often wondered the same.
Read 9 tweets
17 Mar
1/9 Thread: We are all capital allocators

Capital allocation is one of the defining determinants of our personal wealth. Two people with similar current wealth but very different capital allocation skillset/priorities will have vastly different wealth in the long run.
2/9 I see a lot of people who want to be rich as fast as possible. Of course, there is hardly any get rich quick scheme, but let’s consider the possibility we do win some “lottery”.

What happens afterwards?
3/9 Unless we know how to deploy our winnings, we probably won’t remain rich for too long. We obviously cannot expect to win too many "lotteries".

Unfortunately, schools are terrible at teaching it, and even if they did, perhaps most of us would not “learn” it anyway.
Read 9 tweets
14 Mar
1/7 Thread: The ruse of a bull market

One of the challenges I feel is to figure out what I believe on investing in my veins i.e. to what extent my portfolio is basically just the product of what has worked in the last few years vs what my investing philosophy truly is.
2/7 Once you read a few investing books and/or work in the investment management industry, you have a decent idea what people want to hear.

Yes, the Overton window can evolve in terms of what is acceptable or what people want to hear, but we rarely push the window.
3/7 I suspect most young investors, including me (in early 30s), who basically never experienced any sustained recession cultivate an investing philosophy that is derived from mimetic desire and involves a lot of self-deception.
Read 7 tweets
6 Mar
1/ Read the image attached here. It's about how Costco was consistently criticized by Wall Street analysts 15 years ago because they took "too much care" of the employees.

h/t @IntrinsicInv
2/ So what happened in the last 15 years? Costco was one of the few retailers in America that wasn't beaten to death in the age of Amazon.

It was almost 15x in the last 15 years.
3/ While capitalism does create tension among different stakeholders (shareholders, customers, employees, regulators etc), in many cases what is good for broader stakeholders is usually good for shareholders too.
Read 11 tweets

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