What I'm getting at is: April Fools' Day is all about having fun with your marketing messaging and it's a great way to humanize your brand.
The King Kanine email highlights that this sale is no joke. They keep this email simple and also provide a solid discount.
Claire’s has a 1 liner of text overlaid on the image that's upside down: "Don't be an April Fool". Here they're using a large % off. I think 50% off is a bit extreme, but to each their own. I think there needs to be a more clear CTA instead of the one they're currently using ">".
Subject Line Ideas:
•Keep this a secret...
•This SALE is no Joke!
•50% OFF Jewelry, Hair & Beauty
Preview Text Ideas:
•This deal is no joke.
•Happy April Fools Day
•Don't be an April Fool
• • •
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How to make 30% more revenue without dropping a single penny on paid ads
From an email marketer who has generated over $50 Million dollars in sales for dozens of 6 to 9 figure Ecommerce brands.
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The fastest way to grow revenue for your brand WITHOUT paid ads is to set up a welcome flow for non-buyers.
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