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Types of projects you'll experience at work, as taught to us by Kurt Vonnegut:
1. Man in Hole: The project starts off OK, but you quickly find a huge issue, which you are able to recover from, and it ends up a big success.
More in 🧵
2. Boy Meets Girl: The project starts incredibly well, but quickly turns into a nightmare, which you recover from and it ends up even better than it started.
3. From Bad to Worse: You take on a project that's going badly, and it only continues to get worse.
4. Which Way is Up: You're working on a project and you have no idea if it's going well or not.
5. Creation Story: Your project keeps getting more and more resources, which you take and find uses for.
1/ Founders often say that hiring is their #1 job, but it’s rare that you find a founder who spends as much time on their job postings as they do on, say, their product’s sign-up flow. This feels like a missed opportunity.
2/ Also, as a startup, you don’t have many opportunities to break through the noise. Since job postings are all generally so meh, putting extra effort into creating a remarkable job posting can be a very high ROI task.
7 ways to increase your product's virality: 1. Nurture WOM 2. Incentivize WOM 3. Make the product better w/ friends/colleagues 4. Make the product only useful w/ friends/colleagues 5. Generate sharable content 6. Increase experiential serendipity 7. Increase engagement
Thread 🧵
But first, make sure your product is suited for virality:
✅ It's innately fun or rewarding to share (e.g. travel photos, homes for sale, incidents nearby)
✅ It's better with friends or colleagues (e.g. Snapchat, Slack)
✅ It's is remarkable — something worth remarking about
Strategy 1: Nurture organic word-of-mouth
Word-of-mouth is primarily driven by remarkable experiences (an experience worth remarking about), so start there.