Types of projects you'll experience at work, as taught to us by Kurt Vonnegut:
1. Man in Hole: The project starts off OK, but you quickly find a huge issue, which you are able to recover from, and it ends up a big success.
More in 🧵
2. Boy Meets Girl: The project starts incredibly well, but quickly turns into a nightmare, which you recover from and it ends up even better than it started.
3. From Bad to Worse: You take on a project that's going badly, and it only continues to get worse.
4. Which Way is Up: You're working on a project and you have no idea if it's going well or not.
5. Creation Story: Your project keeps getting more and more resources, which you take and find uses for.
6. Old Testament: Your project keeps getting more and more resources, which you take and find uses for, but soon lead to your team struggling to ship and eventually your downfall.
7. New Testament aka Cinderella: Your project keeps getting more resources, which you take and find uses for, but soon leads to your team struggling to ship and eventually your almost downfall, until figure out how to leverage these resources and ship a game-changing product.
1/ Founders often say that hiring is their #1 job, but it’s rare that you find a founder who spends as much time on their job postings as they do on, say, their product’s sign-up flow. This feels like a missed opportunity.
2/ Also, as a startup, you don’t have many opportunities to break through the noise. Since job postings are all generally so meh, putting extra effort into creating a remarkable job posting can be a very high ROI task.
7 ways to increase your product's virality: 1. Nurture WOM 2. Incentivize WOM 3. Make the product better w/ friends/colleagues 4. Make the product only useful w/ friends/colleagues 5. Generate sharable content 6. Increase experiential serendipity 7. Increase engagement
Thread 🧵
But first, make sure your product is suited for virality:
✅ It's innately fun or rewarding to share (e.g. travel photos, homes for sale, incidents nearby)
✅ It's better with friends or colleagues (e.g. Snapchat, Slack)
✅ It's is remarkable — something worth remarking about
Strategy 1: Nurture organic word-of-mouth
Word-of-mouth is primarily driven by remarkable experiences (an experience worth remarking about), so start there.