THE MOST IMPORTANT TRAFFIC GENERATION TIP
- Been a media buyer since 2009.
- Managed a team of 35 Google Ads specialists spending €120k/day.
- Built 120m keywords & ads so a startup could acquire 15k signups a day.
The most important tip I learned over the years?
[A thread]
- Been a media buyer since 2009.
- Managed a team of 35 Google Ads specialists spending €120k/day.
- Built 120m keywords & ads so a startup could acquire 15k signups a day.
The most important tip I learned over the years?
[A thread]
Stop calling it traffic.
Thanks for reading this public service announcement.
Thanks for reading this public service announcement.
When we use words clicks, traffic, users, & conversions we forget they're people.
You didn't get 100 clicks last week. You got 100 website VISITORS. Visitors like you and me - with similar dreams, hopes, fears, & worries.
We earn money helping people, not shuffling electrons.
You didn't get 100 clicks last week. You got 100 website VISITORS. Visitors like you and me - with similar dreams, hopes, fears, & worries.
We earn money helping people, not shuffling electrons.
When someone visits your site looking for "divorce lawyer near me" or "does turmeric treat cancer" then they're a *person*, in a world of pain.
"We only had 2 clicks yesterday."
"We need more traffic."
That's you dehumanising the people you serve.
"We only had 2 clicks yesterday."
"We need more traffic."
That's you dehumanising the people you serve.
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